As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview helps clarify it.
With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.
There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.
On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)
“Social media, most notably Facebook and Twitter, have featured prominently in recent years as tools of the opposition in insurrections against entrenched regimes, accustomed to controlling what their citizens know through an iron-tight grip on their country’s newspapers and television.” Full article.
Facebook now has 650 million members who use it regularly. You can’t ignore Facebook as a place to market your business.
I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.
