Archive for the 'Follis Interview' Category
Monday, October 26th, 2009
In the ad biz there’s a saying that you can’t be very good if you haven’t been fired. I guess that makes me very, very, very, very good.
It’s true that ad people get canned more than most. It’s an industry thing. Nevertheless, four times is kind of a lot and each time, for me, was a painful experience casting doubts about my talent and future. Little did I realize that those firings were directing on a course that would ultimately lead to the co-founding an award-winning Madison Avenue agency and a White House honor.
(more…)
Posted in Advertising, Entrepreneurship, Follis Interview, Humor, Inspiration | 1 Comment »
Tuesday, September 15th, 2009

“G-Cred“, a term coined by John Follis in ‘05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.
Posted in Branding, Client Advice, Follis Interview, G-Cred, Marketing, Online Marketing, Personal Branding, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing | No Comments »
Monday, September 14th, 2009

BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.
In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”
Posted in Advertising, Branding, Follis Interview, Follis Marketing Therapy, G-Cred, Marketing, Online Marketing, Small Business Marketing, Social Media, Web 2.0 Marketing | 1 Comment »
Thursday, August 13th, 2009
Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy.
Posted in Advertising, Branding, Client Advice, Entrepreneurship, Follis Interview, Follis Marketing Therapy, Guerrilla Marketing, Marketing, Online Marketing, Small Business Marketing, Web 2.0 Marketing, sales | No Comments »
Monday, September 1st, 2008

Part 2 with a Q&A covering:
– determining the highest impact/lowest cost plan
– SEO (Organic vs Paid)
– Creativity vs. “Disciplined” Creativity.
– growing organically using Social Media.
MP3 File
Hear Part 3
Posted in Advertising, Entrepreneurship, Follis Interview, Marketing, Online Marketing, SEO, Small Business Marketing, Technology, Web 2.0 Marketing | 2 Comments »
Saturday, August 2nd, 2008

MP3 File
Part I of John’s talk covering:
• the importance of engaging your customer.
• establishing “the essence” of your product or service.
• the value of a great tagline.
• how to excite vs merely inform.
• the “huh” factor.
• PR
• the future direction of media and marketing.
• successful case studies.
Hear Part 2
Posted in Advertising, Entrepreneurship, Follis Interview, Marketing, Marketing Podcast, PR, Small Business Marketing, taglines | 2 Comments »
Saturday, January 26th, 2008
G-Cred, a term coined by John Follis in ‘05 and accepted by Wikipedia in ‘06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:
g-cred-interview.mp3
Posted in Follis Interview, G-Cred, Online Marketing, SEO, Small Business Marketing, Web 2.0 Marketing | No Comments »
Friday, November 9th, 2007



Listen to this entertaining interview as award-winning marketing man John Follis discusses his book, “How to Attract and Excite Your Prospects”, and explains why most business owners need therapy. You’ll also hear about the highly successful efforts for New York’s Marble Church and clothing retailer Daffy’s.
Posted in Advertising, Client Advice, Follis Interview, Follis Marketing Therapy, Marketing, Small Business Marketing | No Comments »
Monday, August 27th, 2007
Hear marketing maverick, John Follis, explain what he means by claiming that “business owners need therapy” in order to get their prospects excited. Hear him discuss guerrilla advertising and the challenges behind his agency’s award-winning campaigns for Daffy’s clothes and Fifth Avenue’s Marble Collegiate Church.
And, finally, Got G-Cred? Well, you’d better. Find out what it is and why you’d better have it to survive and thrive in a Web 2.0 world.

Follis Interview [28:33m]:
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Posted in Advertising, Follis Interview, Marketing, Small Business Marketing, Web 2.0 Marketing | No Comments »