Part 2 with a Q&A covering:
- determining the highest impact/lowest cost plan
- SEO (Organic vs Paid)
- Creativity vs. “Disciplined” Creativity.
- growing organically using Social Media.
Part I of John’s talk covering:
- the importance of engaging your customer.
- establishing “the essence” of your product or service.
- the value of a great tagline.
- how to excite vs merely inform.
- the “huh” factor.
- PR
- the future direction of media and marketing.
- successful case studies.
G-Cred, a term coined by John Follis in ‘05 and accepted by Wikipedia in ‘06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:
g-cred-interview.mp3
Listen to this entertaining interview as award-winning marketing man John Follis discusses his book, “How to Attract and Excite Your Prospects”, and explains why most business owners need therapy. You’ll also hear about the highly successful efforts for New York’s Marble Church and clothing retailer Daffy’s.
