In the ad biz there’s a saying that you can’t be very good if you haven’t been fired. I guess that makes me very, very, very, very good.

It’s true that ad people get canned more than most. It’s an industry thing. Nevertheless, four times is kind of a lot and each time, for me, was a painful experience casting doubts about my talent and future. Little did I realize that those firings were directing on a course that would ultimately lead to the co-founding an award-winning Madison Avenue agency and a White House honor.

(more…)

“G-Cred“, a term coined by John Follis in ‘05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.

BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.

In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”

Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy.

Part 2 with a Q&A covering:

  – determining the highest impact/lowest cost plan
  – SEO (Organic vs Paid)
  – Creativity vs. “Disciplined” Creativity.
  – growing organically using Social Media.

MP3 File

Hear Part 3

MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

Hear Part 2

G-Cred, a term coined by John Follis in ‘05 and accepted by Wikipedia in ‘06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:

g-cred-interview.mp3

Listen to this entertaining interview as award-winning marketing man John Follis discusses his book, “How to Attract and Excite Your Prospects”, and explains why most business owners need therapy. You’ll also hear about the highly successful efforts for New York’s Marble Church and clothing retailer Daffy’s.

Hear marketing maverick, John Follis, explain what he means by claiming that “business owners need therapy” in order to get their prospects excited. Hear him discuss guerrilla advertising and the challenges behind his agency’s award-winning campaigns for Daffy’s clothes and Fifth Avenue’s Marble Collegiate Church.

And, finally, Got G-Cred? Well, you’d better. Find out what it is and why you’d better have it to survive and thrive in a Web 2.0 world.

 

 Follis Interview [28:33m]: Play Now | Play in Popup | Download