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Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net
The story as published in “The Power of Persistence” (Motivational Press / Nov ’09) Reference links:
• Kenneth Cole campaign
• Follis Agency Press
• Child Abuse Prevention campaign
• Campaign effectiveness
• White House photo op.
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Marketing a product successfully isn’t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of “G-Cred”, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business.
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In the ad biz there’s a saying that you can’t be very good if you haven’t been fired. I guess that makes me very, very, very, very good.
It’s true that ad people get canned more than most. It’s an industry thing. Nevertheless, four times is kind of a lot and each time, for me, was a painful experience casting doubts about my talent and future. Little did I realize that those firings were directing on a course that would ultimately lead to the co-founding an award-winning Madison Avenue agency and a White House honor.
“G-Cred“, a term coined by John Follis in ’05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, and professional have it? Right click to download. Read the ADWEEK article.
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BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.
In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”
Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy. (Download MP3)
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Part 2 with a Q&A covering:
– determining the highest impact/lowest cost plan
– SEO (Organic vs Paid)
– Creativity vs. “Disciplined” Creativity.
– growing organically using Social Media.
Hear Part 3
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Part I of John’s talk covering:
• the importance of engaging your customer.
• establishing “the essence” of your product or service.
• the value of a great tagline.
• how to excite vs merely inform.
• the “huh” factor.
• PR
• the future direction of media and marketing.
• successful case studies.
Hear Part 2
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