http://www.thefollisreport.com The Best Damn Marketing Blog on the Web. Mon, 06 Feb 2012 20:50:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Best Damn Marketing Blog on the Web. The Follis Marketing Report no The Best Damn Marketing Blog on the Web. http://www.thefollisreport.com/wp-content/plugins/powerpress/rss_default.jpg http://www.thefollisreport.com/category/follis-interview/ http://www.thefollisreport.com/2011/03/john-follis-interview-discusses-g-cred-and-the-value-of-showing-up-in-a-google-search/ http://www.thefollisreport.com/2011/03/john-follis-interview-discusses-g-cred-and-the-value-of-showing-up-in-a-google-search/#comments Fri, 18 Mar 2011 23:20:26 +0000 John Follis http://www.thefollisreport.com/?p=1433 http://www.thefollisreport.com/2011/03/john-follis-interview-discusses-g-cred-and-the-value-of-showing-up-in-a-google-search/feed/ 0 http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/ http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments Fri, 06 Aug 2010 16:54:09 +0000 John Follis http://www.thefollisreport.com/?p=1095 http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/feed/ 2 http://www.thefollisreport.com/2010/08/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-3/ http://www.thefollisreport.com/2010/08/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-3/#comments Wed, 04 Aug 2010 19:33:02 +0000 John Follis http://www.thefollisreport.com/?p=1082 http://www.thefollisreport.com/2010/08/how-i-got-fired-four-times-and-still-made-it-to-the-white-house-3/feed/ 2 Advertising,Inspiration,John Follis The story as published in "The Power of Persistence" (Motivational Press / Nov '09) Reference links: - • Kenneth Cole campaign • Follis Agency Press • Child Abuse Prevention campaign • Campaign effectiveness • White House photo op. The story as published in "The Power of Persistence" (Motivational Press / Nov '09) Reference links: • Kenneth Cole campaign • Follis Agency Press • Child Abuse Prevention campaign • Campaign effectiveness • White House photo op. The Follis Marketing Report no http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/ http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/#comments Tue, 13 Apr 2010 15:39:17 +0000 John Follis http://www.thefollisreport.com/?p=896 http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/feed/ 0 Advertising,Branding,Entrepreneurship,G-Cred,Google credibility,Guerilla Marketing,Internet Marketing,John Follis,Marketing,Marketing trends,media trends,Online Marketing Marketing a product successfully isn't easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of "G-Cred", guerrilla marketing, Marketing a product successfully isn't easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of "G-Cred", guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business. The Follis Marketing Report no http://www.thefollisreport.com/2009/10/how-i-got-fired-four-times-and-still-made-it-to-the-white-house/ http://www.thefollisreport.com/2009/10/how-i-got-fired-four-times-and-still-made-it-to-the-white-house/#comments Mon, 26 Oct 2009 16:42:13 +0000 John Follis http://www.thefollisreport.com/?p=699 http://www.thefollisreport.com/2009/10/how-i-got-fired-four-times-and-still-made-it-to-the-white-house/feed/ 1 http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/ http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/#comments Wed, 16 Sep 2009 01:41:38 +0000 John Follis http://www.thefollisreport.com/?p=652 http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/feed/ 0 Branding,G-Cred,Google credibility,Internet Marketing,John Follis,Marketing trends,media trends,Online Marketing,professionial image,Social Media,Trends "G-Cred", a term coined by John Follis in '05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, and professional have it?  Right click to download. Read the ADWEEK article. "G-Cred", a term coined by John Follis in '05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, and professional have it?  Right click to download. Read the ADWEEK article. The Follis Marketing Report no http://www.thefollisreport.com/2009/09/john-follis-on-blogtalk-radio/ http://www.thefollisreport.com/2009/09/john-follis-on-blogtalk-radio/#comments Mon, 14 Sep 2009 05:27:03 +0000 John Follis http://www.thefollisreport.com/?p=648 http://www.thefollisreport.com/2009/09/john-follis-on-blogtalk-radio/feed/ 1 http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/ http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/#comments Fri, 14 Aug 2009 00:51:30 +0000 John Follis http://www.thefollisreport.com/?p=614 http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/feed/ 0 Entrepreneurship,Follis Marketing Therapy,John Follis,Marketing,professionial image,sales Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy. (Download MP3) Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy. (Download MP3) The Follis Marketing Report no 18:50 http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/ http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/#comments Mon, 01 Sep 2008 07:39:34 +0000 John Follis http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/ http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/feed/ 2 Part 2 with a Q&A covering:   - determining the highest impact/lowest cost plan   - SEO (Organic vs Paid)   - Creativity vs. "Disciplined" Creativity.  - growing organically using Social Media.MP3 File - Hear Part 3 Part 2 with a Q&A covering:   - determining the highest impact/lowest cost plan   - SEO (Organic vs Paid)   - Creativity vs. "Disciplined" Creativity.  - growing organically using Social Media.MP3 File Hear Part 3 The Follis Marketing Report no http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/ http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/#comments Sat, 02 Aug 2008 17:56:57 +0000 John Follis http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/ http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/feed/ 2 MP3 File - Part I of John's talk covering:    • the importance of engaging your customer.    • establishing "the essence" of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the "huh" factor. MP3 File Part I of John's talk covering:    • the importance of engaging your customer.    • establishing "the essence" of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the "huh" factor.    • PR    • the future direction of media and marketing.     • successful case studies. Hear Part 2 The Follis Marketing Report no