G-Cred, a term coined by John Follis in ’05 and accepted by Wikipedia in ’06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:
Podcast: Play in new window | Download
Award-winning marketing man John Follis discusses his book, “How to Attract and Excite Your Prospects”, and explains why most business owners need therapy. You’ll also hear about the highly successful efforts for New York’s Marble Church and clothing retailer Daffy’s. (Download MP3)
Podcast: Play in new window | Download
Hear marketing maverick, John Follis, explain what he means by claiming that “business owners need therapy” in order to get their prospects excited. Hear him discuss guerrilla advertising and the challenges behind his agency’s award-winning campaigns for Daffy’s clothes and Fifth Avenue’s Marble Collegiate Church.
And, finally, Got G-Cred? Well, you’d better. Find out what it is and why you’d better have it to survive and thrive in a Web 2.0 world. (Play MP3)
Podcast: Play in new window | Download
