Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: marketing. Here’s five reasons why.

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Regardless of what you’re selling, most everyone in business has heard it:

“Sorry, I just can’t afford it right now.”

No one likes hearing that. In some cases it might be true. In most, however, it’s not. (more…)

“Some business owners feel they’ve got to be in business a few years before they can even think of getting outside marketing help. Steve Jobs got outside help while he was still working out of his garage.”

– John Follis

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Did you update your Facebook Biz Timeline? Here’s the new look: http://tinyurl.com/7bjs6bo

When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

1.)  You Try to Do It Yourself.

Yeah, I know, you’d get marketing help if you could trust it, or afford it. Yes, it’s true that many marketing firms are beyond the financial reach of many small businesses. However, if you truly believe in the benefits of smart marketing there are professional resources that your small business can afford. You just may have to invest the time to find and qualify them. And, the better you’re able to qualify them, the more you’ll be able to trust them.

One business owner who knew the value of investing in marketing expertise was Steve Jobs. Apple incorporated on January 3rd, 1977, and within the year was running ads created by an outside agency. Great, creative marketing has been a driving force behind Apple’s stellar success ever since. As Anita Campbell, Founder of Small Business Trends, says:

“Business success is all about finding the right outside service providers and using them wisely. You can’t do it all yourself.”

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This story recently appeared in Insider Advertising. Truly, a wake-up call. So, if you have a business and haven’t invested the time and resources toward maximizing your Facebook (and online) business presence, today would be a good day to start doing that. If you’d like help and direction, call 203-569-7515. Or, visit Marketing Therapy.

If you’re a business owner or manager with a serious business you’ll eventually get to the point where the question changes from, “Do I need marketing help?” to “How do I find the best marketing help?” Problem is, finding the best marketing help isn’t so easy.

This will help.

1) See the Work. Many marketing “experts” tend to be great talkers. That’s because they’re often trained sales people vs true marketing pros with the objective perspective, talent, and credentials to do what’s truly best for your business. So, after you hear the sales pitch, analyze the work and invest the necessary time to do that. It’s the best starting point to finding the best marketing help. But, you can’t stop there.

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Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.