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	<title>The Follis Marketing Report &#187; Follis Marketing Therapy</title>
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	<description>The Best Damn Marketing Blog on the Web.</description>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<title>How to Choose the Best Marketing Help.</title>
		<link>http://www.thefollisreport.com/2011/12/how-to-choose-the-best-marketing-help-2/</link>
		<comments>http://www.thefollisreport.com/2011/12/how-to-choose-the-best-marketing-help-2/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 02:15:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1665</guid>
		<description><![CDATA[
If you&#8217;re a business owner or manager with a serious business you&#8217;ll eventually get to the point where the question changes from, &#8220;Do I need marketing help?&#8221; to &#8220;How do I find the best marketing help?&#8221; Problem is, finding the best marketing help isn&#8217;t so easy.
This will help.
1) See the Work. Many marketing &#8220;experts&#8221; tend [...]]]></description>
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		<title>&#8220;Marketing 3.0&#8243; presentation by John Follis</title>
		<link>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/</link>
		<comments>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 19:56:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LIKE button]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1615</guid>
		<description><![CDATA[Marketing experts claim it&#8217;s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come. 

]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Evolving Media &amp; Marketing Trends</title>
		<link>http://www.thefollisreport.com/2010/09/evolving-media-marketing-trends/</link>
		<comments>http://www.thefollisreport.com/2010/09/evolving-media-marketing-trends/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 22:02:34 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1145</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>.</title>
		<link>http://www.thefollisreport.com/2010/05/979/</link>
		<comments>http://www.thefollisreport.com/2010/05/979/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:46:49 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=979</guid>
		<description><![CDATA[
(For best viewing, click on full screen option.)
Go to: Follis Marketing Therapy
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tip #36:  Perception is Reality.</title>
		<link>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/</link>
		<comments>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/#comments</comments>
		<pubDate>Fri, 07 May 2010 17:50:45 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=947</guid>
		<description><![CDATA[From your prospects&#8217; POV, Perception is Reality. Your prospects&#8217; perception of you (company, product, or service) is what they&#8217;ll be basing their buying decision on &#8212; regardless of the truth. Therefore, it&#8217;s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Follis discusses &#8220;Follis Marketing Therapy&#8221; on Blog Talk Radio</title>
		<link>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/</link>
		<comments>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:39:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=896</guid>
		<description><![CDATA[Marketing a product successfully isn&#8217;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &#8220;G-Cred&#8221;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>Advertising,Branding,Entrepreneurship,G-Cred,Google credibility,Guerilla Marketing,Internet Marketing,John Follis,Marketing,Marketing trends,media trends,Online Marketing</itunes:keywords>
		<itunes:subtitle>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing,</itunes:subtitle>
		<itunes:summary>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>How to Market your Business in 2010 and beyond.</title>
		<link>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/</link>
		<comments>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:32:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=890</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It&#8217;s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #34</title>
		<link>http://www.thefollisreport.com/2010/01/marketing-tip-34/</link>
		<comments>http://www.thefollisreport.com/2010/01/marketing-tip-34/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:32:43 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=783</guid>
		<description><![CDATA[It&#8217;s Not about having a Great Product or Service.
It&#8217;s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target,  your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/01/marketing-tip-34/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #33</title>
		<link>http://www.thefollisreport.com/2010/01/marketing-tip-33/</link>
		<comments>http://www.thefollisreport.com/2010/01/marketing-tip-33/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 17:56:57 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=771</guid>
		<description><![CDATA[You can&#8217;t be successful at marketing your business if you don&#8217;t take it seriously. It takes focus and preparation. What happens when you don&#8217;t?


If you&#8217;re really to take your business to the next level with strategic marketing help, visit FMT.
]]></description>
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		<slash:comments>0</slash:comments>
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