Archive for the 'Follis Marketing Therapy' Category

Evolving Media & Marketing Trends

Thursday, September 2nd, 2010

The Marketing Show Podcast

Friday, August 6th, 2010

Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.


Friday, May 28th, 2010

(For best viewing, click on full screen option.)

Go to: Follis Marketing Therapy

Tip #36: Perception is Reality.

Friday, May 7th, 2010

From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.

John Follis on BlogTalk Radio.

Tuesday, April 13th, 2010


PLAY AUDIO and hear John discusses his effective Marketing Therapy program.

(or right click this to download .mp3)


How to Market your Business in 2010 and beyond.

Saturday, March 20th, 2010

The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It’s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted the focus away from the resolving the key (and usually tough) marketing issues necessary for growing a successful business.

The most successful companies and organizations (Apple, Google, Team Obama, etc) work with top, independent marketing firms and experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool to help them get their message out.


Marketing Tip #34

Saturday, January 30th, 2010

It’s Not about having a Great Product or Service.

It’s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target, your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, memorable, and smart your message is.


Marketing Tip #33

Sunday, January 10th, 2010

You can’t be successful at marketing your business if you don’t take it seriously. It takes focus and preparation. What happens when you don’t?

If you’re really to take your business to the next level with strategic marketing help, visit FMT.

Marketing Tip #32

Monday, November 16th, 2009

Stay in Touch.

Half of successful marketing is getting in front of prospects. The other half is staying in front of them. How you do that depends on your budget and goals. But whether it’s a national TV campaign, or a newsletter, no business can afford not to do it. Other highly popular and cost-effective ways are via online Social Media, like Facebook, Twitter, YouTube and having a blog.

How to Choose the Best Marketing Help.

Monday, October 19th, 2009

If you’re a business owner you’ll eventually get to the point where your question changes from, “Do I really need marketing help?” to “How do I find marketing help? And how do I know who’s good?” So, here’s the 11 key criteria to base your decision on:

1) The Work. Many marketing experts are personable, persuasive people who don’t necessarily have the talent or range of work to back it up. So, you’ve gotta spend a few minutes on their site to see the work they show. And, if it doesn’t turn you on, rule them out.

2) Credentials and Experience. Your main guy/gal had better have there bio on the website, and it’d better be impressive.