Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net

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Marketing a product successfully isn’t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective “Marketing Therapy” program. John also discusses the value of “G-Cred“, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business. Right click here to download.

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“G-Cred“, a term coined by John Follis in ’05, and described in this ’07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ’08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.

Learn about Social Media and why “G-Cred” is the credibility barometer of the next decade. To get alerts for the full 13-part talk, Subscribe here —>

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Home-Made Marketing: Just Don’t Do It.

By nature entrepreneurs are a resourceful bunch. If they see a need, they fill it. If they see a problem, they try to solve it. Generally, it’s a good thing. Where it becomes problematic is with marketing their business. With few exceptions it can be an ineffective use of time and money. In some cases, it can be fatal.

Case in point — a business-owner doctor once hired us to help and then sat me down for about an hour telling me how clever he was at marketing. It was like someone showing me ugly pictures of their baby and bragging how cute he is. The doctor is now out of business. I did what I could to help, but it was a  case of “too little, too late.” He had blown so much money on his own unprofessional efforts, we couldn’t recoup from the damage. So, if your business is more sophisticated than a lemonade stand, it would be wise to get help.

How do you find it? One thing I suggest when seeking any kind of help is to 1) listen to what their clients say and 2) see how well that marketing expert markets themselves. So, check out their website, read their client testimonies, and see what kind of G-Cred they have. That will give you a good perspective on whether they are worthy to be hired.

“G-Cred“, a term coined by John Follis in ’05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.

BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.

In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”

So, I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big ERROR message when I logged in I was extra curious to find out more about who this genius was. Ironically, her seminar was entitled: “How to Market Your Business.”

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Yes folks, it’s that time of year again when hearts go aflutter with visions of shiny medal objects. I’m speaking, of course, of Advertising Award Season.

There are at least 39 advertising award shows  — I’ve counted — and I’m sure I left out a bunch. With so many shows, and more added each year, the hardest thing to judge is which (if any) to enter. Is an ADDY better than an ANDY? Is a Cannes Lion better than a Clio? And, what-the-heck is a 4A’s Award? Most importantly, do clients give a f@#k?

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