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	<title>The Follis Marketing Report &#187; G-Cred</title>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
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		<title>The Follis Marketing Report &#187; G-Cred</title>
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		<title>There&#8217;s no place like Google Places.</title>
		<link>http://www.thefollisreport.com/2011/12/theres-no-place-like-google-places/</link>
		<comments>http://www.thefollisreport.com/2011/12/theres-no-place-like-google-places/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:07:37 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Google Places]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1671</guid>
		<description><![CDATA[Is your business on Google Places? If you want to be found online, it really, really, really (did I say really?) helps.
]]></description>
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		<item>
		<title>&#8220;Marketing 3.0&#8243; presentation by John Follis</title>
		<link>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/</link>
		<comments>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 19:56:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
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		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LIKE button]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1615</guid>
		<description><![CDATA[Marketing experts claim it&#8217;s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come. 

]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Google+ (Google Plus) and do I need it?</title>
		<link>http://www.thefollisreport.com/2011/07/what-is-google-google-plus-and-do-i-need-it/</link>
		<comments>http://www.thefollisreport.com/2011/07/what-is-google-google-plus-and-do-i-need-it/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 16:39:33 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1551</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Got G-cred?</title>
		<link>http://www.thefollisreport.com/2011/01/got-g-cred-3/</link>
		<comments>http://www.thefollisreport.com/2011/01/got-g-cred-3/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 03:31:14 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[John]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1305</guid>
		<description><![CDATA[

Visit the website.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>G-cred: What it is, and why you need it.</title>
		<link>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/</link>
		<comments>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 21:14:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1286</guid>
		<description><![CDATA[Listen to the short talk from John Follis.
]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>G-Cred,Internet Marketing,Marketing trends,media trends,Social Media,Trends</itunes:keywords>
		<itunes:subtitle>Listen to the short talk from John Follis.</itunes:subtitle>
		<itunes:summary>Listen to the short talk from John Follis.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>8:28</itunes:duration>
	</item>
		<item>
		<title>Got G-cred? (Google credibility) Listen to the interview.</title>
		<link>http://www.thefollisreport.com/2010/11/got-g-cred-google-credibility/</link>
		<comments>http://www.thefollisreport.com/2010/11/got-g-cred-google-credibility/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 06:49:40 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1231</guid>
		<description><![CDATA[&#8220;G-Cred&#8220;, a term coined by John Follis in &#8217;05, and described in this &#8217;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#8217;08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview. You can also buy [...]]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/g-cred-interview.mp3" length="7175133" type="audio/mpeg" />
			<itunes:keywords>Branding,Entrepreneurship,G-Cred,Google credibility,Internet Marketing,Marketing trends,media trends,Online Marketing,Social Media,Trends</itunes:keywords>
		<itunes:subtitle>&quot;G-Cred&quot;, a term coined by John Follis in &#039;05, and described in this &#039;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#039;08 Follis interview discusses what G-Cred is and why every product, service,</itunes:subtitle>
		<itunes:summary>&quot;G-Cred&quot;, a term coined by John Follis in &#039;05, and described in this &#039;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#039;08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview. You can also buy the 12-pg ebook: G-cred, the New Measure of Credibility: Why every product, service, and person needs it, and how to get it.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>John Follis discusses &#8220;Follis Marketing Therapy&#8221; on Blog Talk Radio</title>
		<link>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/</link>
		<comments>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:39:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=896</guid>
		<description><![CDATA[Marketing a product successfully isn&#8217;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &#8220;G-Cred&#8221;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/04/John-Follis-on-Marketing-Therapy-for-small-business-with-Liz-Lynch-on-Blog-Talk-Radio-1.mp3" length="13438750" type="audio/mpeg" />
			<itunes:keywords>Advertising,Branding,Entrepreneurship,G-Cred,Google credibility,Guerilla Marketing,Internet Marketing,John Follis,Marketing,Marketing trends,media trends,Online Marketing</itunes:keywords>
		<itunes:subtitle>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing,</itunes:subtitle>
		<itunes:summary>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/</link>
		<comments>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=887</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Got G-Cred? The New Litmus Test of Credibility.</title>
		<link>http://www.thefollisreport.com/2010/02/got-g-cred-2/</link>
		<comments>http://www.thefollisreport.com/2010/02/got-g-cred-2/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 04:59:07 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=818</guid>
		<description><![CDATA[&#8220;G-Cred&#8220;, a term coined by John Follis in &#8217;05, and described in this &#8217;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#8217;08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/got-g-cred-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/02/g-cred-interview.mp3" length="7175133" type="audio/mpeg" />
			<itunes:keywords>Branding,Entrepreneurship,G-Cred,Google,Google credibility,Internet Marketing,John Follis,Marketing,Marketing trends,media trends,Online Marketing,professionial image</itunes:keywords>
		<itunes:subtitle>&quot;G-Cred&quot;, a term coined by John Follis in &#039;05, and described in this &#039;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#039;08 Follis interview discusses what G-Cred is and why every product, service,</itunes:subtitle>
		<itunes:summary>&quot;G-Cred&quot;, a term coined by John Follis in &#039;05, and described in this &#039;07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an &#039;08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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