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Do-It-Yourself Marketing: Pros and Cons.
Entrepreneurs, by nature, are a resourceful bunch. When they see a need, they try to fill it. If they see a problem, they try to solve it. It’s a good trait. Where it becomes problematic is when they meddle with things they’re not great at, and will never be great at. One such thing is their marketing. In some cases, it can even be fatal.
Case in point — a business-owner doctor once hired us to help and then sat me down for about an hour telling me how clever he was at marketing. It was like someone showing me ugly pictures of their baby and bragging how cute he is. The doctor is now out of business. I did what I could to help, but it was a case of “too little, too late.” He had blown so much money on his own unprofessional efforts, we couldn’t recoup from the damage. So, if your business is more sophisticated than a lemonade stand, it would be wise to get help.
How do you find it? One thing I suggest when seeking any kind of help is to 1) listen to what their clients say and 2) see how well that marketing expert markets themselves. So, check out their website, read their client testimonies, and see what kind of G-Cred they have. That will give you a good perspective on whether they are worthy to be hired.
“G-Cred“, a term coined by John Follis in ’05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, and professional have it? Right click to download. Read the ADWEEK article.
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BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.
In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”
So, I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big ERROR message when I logged in I was extra curious to find out more about who this genius was. Ironically, her seminar was entitled: “How to Market Your Business.”
Yes folks, it’s that time of year again when hearts go aflutter with visions of shiny medal objects. I’m speaking, of course, of Advertising Award Season.
There are at least 39 advertising award shows — I’ve counted — and I’m sure I left out a bunch. With so many shows, and more added each year, the hardest thing to judge is which (if any) to enter. Is an ADDY better than an ANDY? Is a Cannes Lion better than a Clio? And, what-the-heck is a 4A’s Award? Most importantly, do clients give a f@#k?
In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? (more…)
G-Cred, a term coined by John Follis in ’05 and accepted by Wikipedia in ’06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:
Podcast: Play in new window | Download
So I was on the phone today with yet another expert promoting yet another marketing seminar. Considering that this “expert’s” website gave me a big fat ERROR message when I logged in, I was even more curious to find out about this marketing genius.
Apparently, her “How to Market Your Business” seminars were doing quite well. (According to her, anyway.) So, as she was answering my questions about her fabulous seminar — and trying to sign me up — I Googled her. (more…)
