<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Follis Marketing Report &#187; Guerrilla Marketing</title>
	<atom:link href="http://www.thefollisreport.com/category/guerrilla-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
	<lastBuildDate>Fri, 03 Sep 2010 01:09:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Creative Guerrilla Marketing.</title>
		<link>http://www.thefollisreport.com/2010/08/what-do-you-do-when-you-have-a-1000-postcard-to-distribute-in-5-minutes/</link>
		<comments>http://www.thefollisreport.com/2010/08/what-do-you-do-when-you-have-a-1000-postcard-to-distribute-in-5-minutes/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:56:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1133</guid>
		<description><![CDATA[What do you do when you have 1000 postcards (promoting a local church) that you have 5-minutes to get rid of? Well, it helps if you live on one of the busiest street corners in Manhattan, and it&#8217;s rush hour&#8230;
The Postcard



The Distribution

]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/08/what-do-you-do-when-you-have-a-1000-postcard-to-distribute-in-5-minutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why it&#8217;s good to have Apple stock &#8230;</title>
		<link>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/</link>
		<comments>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:09:21 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1019</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>.</title>
		<link>http://www.thefollisreport.com/2010/05/979/</link>
		<comments>http://www.thefollisreport.com/2010/05/979/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:46:49 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=979</guid>
		<description><![CDATA[
(For best viewing, click on full screen option.)
Go to: Follis Marketing Therapy
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/05/979/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>John Follis discusses &#8220;Follis Marketing Therapy&#8221; on Blog Talk Radio</title>
		<link>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/</link>
		<comments>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:39:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=896</guid>
		<description><![CDATA[ Marketing a product successfully isn&#8217;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective &#8220;Marketing Therapy&#8221; program. John also discusses the value of &#8220;G-Cred&#8220;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/04/John-Follis-on-Marketing-Therapy-for-small-business-with-Liz-Lynch-on-Blog-Talk-Radio-1.mp3" length="13438750" type="audio/mpeg" />
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/04/John-Follis-on-Marketing-Therapy-for-small-business-with-Liz-Lynch-on-Blog-Talk-Radio-11.mp3" length="13438750" type="audio/mpeg" />
		</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/</link>
		<comments>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=887</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Viral Videos</title>
		<link>http://www.thefollisreport.com/2009/09/viral-videos/</link>
		<comments>http://www.thefollisreport.com/2009/09/viral-videos/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 01:14:18 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=668</guid>
		<description><![CDATA[I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it&#8217;s obviously got to be something exceptionally interesting, or exceptionally funny. And, [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/09/viral-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follis Interview: &#8220;Why business owners need Therapy.&#8221;</title>
		<link>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/</link>
		<comments>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 00:51:30 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=614</guid>
		<description><![CDATA[Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy.


]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #29</title>
		<link>http://www.thefollisreport.com/2009/06/marketing-tip-29/</link>
		<comments>http://www.thefollisreport.com/2009/06/marketing-tip-29/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:14:26 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=556</guid>
		<description><![CDATA[GET A BUZZ. “Buzz” is anything that gets people &#8220;buzzing&#8221; and spreading the word about your product. Or, as I like to call it: Word-of-mouth on steroids. It’s the goal of any marketer with a limited budget. Kenneth Cole knows about that. So does The Marble Collegiate Church in NYC.   
 Since “church” [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/06/marketing-tip-29/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Ford is using Twitter to sell cars.</title>
		<link>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/</link>
		<comments>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/#comments</comments>
		<pubDate>Sun, 17 May 2009 20:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=515</guid>
		<description><![CDATA[Ford recently handed 100 Ford Fiestas to 100 people selected from 4,000 applicants. These “agents” — that’s what Ford calls them — get to use the cars for six months in exchange for completing monthly “missions” with different themes. They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.
By [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
