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	<title>The Follis Marketing Report &#187; Guerrilla Marketing</title>
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	<description>The Best Damn Marketing Blog on the Web.</description>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:subtitle>The Best Damn Marketing Blog on the Web.</itunes:subtitle>
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		<title>The Follis Marketing Report &#187; Guerrilla Marketing</title>
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		<title>How Cain Debacle becomes Guerrilla Marketing.</title>
		<link>http://www.thefollisreport.com/2011/11/herman-cain%e2%80%99s-libya-debacle-gets-spot-ified-in-just-two-days/</link>
		<comments>http://www.thefollisreport.com/2011/11/herman-cain%e2%80%99s-libya-debacle-gets-spot-ified-in-just-two-days/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 21:58:28 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[professionial image]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1651</guid>
		<description><![CDATA[Our viral video was just kindly described by ADWEEK/AOL&#8217;s Fuel the Future as &#8230;
 &#8220;clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.&#8221; 
Have a look:

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got G-cred?</title>
		<link>http://www.thefollisreport.com/2011/01/got-g-cred-3/</link>
		<comments>http://www.thefollisreport.com/2011/01/got-g-cred-3/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 03:31:14 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[John]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1305</guid>
		<description><![CDATA[

Visit the website.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>G-cred: What it is, and why you need it.</title>
		<link>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/</link>
		<comments>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 21:14:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1286</guid>
		<description><![CDATA[Listen to the short talk from John Follis.
]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>G-Cred,Internet Marketing,Marketing trends,media trends,Social Media,Trends</itunes:keywords>
		<itunes:subtitle>Listen to the short talk from John Follis.</itunes:subtitle>
		<itunes:summary>Listen to the short talk from John Follis.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>8:28</itunes:duration>
	</item>
		<item>
		<title>Creative Guerrilla Marketing.</title>
		<link>http://www.thefollisreport.com/2010/08/what-do-you-do-when-you-have-a-1000-postcard-to-distribute-in-5-minutes/</link>
		<comments>http://www.thefollisreport.com/2010/08/what-do-you-do-when-you-have-a-1000-postcard-to-distribute-in-5-minutes/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:56:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1133</guid>
		<description><![CDATA[What do you do when you have 1000 postcards (promoting a local church) that you have 5-minutes to get rid of? Well, it helps if you live on one of the busiest street corners in Manhattan, and it&#8217;s rush hour&#8230;
The Postcard



The Distribution

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why it&#8217;s good to have Apple stock &#8230;</title>
		<link>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/</link>
		<comments>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:09:21 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1019</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>.</title>
		<link>http://www.thefollisreport.com/2010/05/979/</link>
		<comments>http://www.thefollisreport.com/2010/05/979/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:46:49 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=979</guid>
		<description><![CDATA[
(For best viewing, click on full screen option.)
Go to: Follis Marketing Therapy
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/05/979/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>John Follis discusses &#8220;Follis Marketing Therapy&#8221; on Blog Talk Radio</title>
		<link>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/</link>
		<comments>http://www.thefollisreport.com/2010/04/john-follis-on-marketing-therapy-for-small-business-with-liz-lynch-on-blog-talk-radio/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:39:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=896</guid>
		<description><![CDATA[Marketing a product successfully isn&#8217;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &#8220;G-Cred&#8221;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>Advertising,Branding,Entrepreneurship,G-Cred,Google credibility,Guerilla Marketing,Internet Marketing,John Follis,Marketing,Marketing trends,media trends,Online Marketing</itunes:keywords>
		<itunes:subtitle>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing,</itunes:subtitle>
		<itunes:summary>Marketing a product successfully isn&#039;t easy. But, it just got easier. Listen as Blog Talk Radio host, Liz Lynch, interviews John Follis about his effective Marketing Therapy program. John also discusses the value of &quot;G-Cred&quot;, guerrilla marketing, creating buzz, small business branding, and why working with a web, SEO or social media specialist can actually be detrimental to your business.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/</link>
		<comments>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=887</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Viral Videos</title>
		<link>http://www.thefollisreport.com/2009/09/viral-videos/</link>
		<comments>http://www.thefollisreport.com/2009/09/viral-videos/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 01:14:18 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=668</guid>
		<description><![CDATA[I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it&#8217;s obviously got to be something exceptionally interesting, or exceptionally funny. And, [...]]]></description>
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		<slash:comments>0</slash:comments>
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