Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”
Have a look:
Donald Trump had hardly finished his self-congratulation on the Obama birth issue when his own credibility was suddenly, and forcefully, attacked.
It began at the White House Dinner when Obama roasted Trump with surprising and well-delivered wit. The verbal smackdown then went viral on YouTube, national talk shows, and news broadcasts. The president concluded his comic lashing with a pointed comment about there being “more serious issues” to focus on. 24-hours later that would prove to be the understatement of the year. With poetic irony, Obama’s dramatic announcement preempted the final minutes of Trump’s Celebrity Apprentice.
Since then, Trump has become the butt of Facebook and Twitter jabs, and late night jokes including one from David Letterman which prompted Trump to cancel his May 18th appearance. When The Donald cancels an appearance on a national talk show like Letterman, you know he’s in retreat mode.
In trying to raise his political profile via public attacks on Obama, Trump seems to have grabbed the baton from a quickly fading Sarah Palin. Like Palin, Trump is no stranger to public criticism and comedic jabs. Some may even argue that he thrives on it. However, the multiple hits that the Trump brand suffered this weekend will definitely cause some re-consideration of his presidential bid. And, at least in the short term, it may even get him to shut up.
Humor is one of the best ways to sell a product. Obama just proved it’s also one of the best ways to elevate oneself over an opponent (watch this video from the White House Correspondents’ Dinner).
Note: Based on Trump’s hijinks, I think the king of personal branding has just branded himself as the new Sarah Palin.
#1) “Out of the box” This was an OK expression about 15 years ago. Today, it’s very in-the box.
#2) “Re-invent” Time to re-invent a better expression.
Proud to be an American? Then “here’s your way to show it.”
In no particular order …
Doritos “Shock Collar”
E-Trade “Girlfriend Talking Baby”
Doritos “Tough Kid”
Bud Light “Book Reading Party”
Google
