Created by Follis Inc.

On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.

What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

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“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”

- Steve Jobs

Considering that Steve said The Beatles were his business model, I suggest reading this:

Put Online a Happy Face | The Harvard Crimson

“Social media, most notably Facebook and Twitter, have featured prominently in recent years as tools of the opposition in insurrections against entrenched regimes, accustomed to controlling what their citizens know through an iron-tight grip on their country’s newspapers and television.” Full article.

More about Social Media.

The story as published in “The Power of Persistence” (Motivational Press / Nov ’09) Reference links:

• Kenneth Cole campaign
• Follis Agency Press
• Child Abuse Prevention campaign
• Campaign effectiveness
• White House photo op.