Archive for the 'John Follis' Category
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: marketing. Here’s five reasons why.
More that ever TRUST is the key factor in your prospects’ decision making. And to create trust nothing is more important than online credibility. It’s critical for every product, service, organization and professional who takes his or her career seriously. Whichever you fall into there’s a list of ways to build your online cred. There’s also a list of things that can detract from it. John’s NY EXPO talk covers them all and offers tips to keep your online cred strong. (For info on John’s Marketing Therapy program for small businesses, click here.)