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	<title>The Follis Marketing Report &#187; Marketing Podcast</title>
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	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:subtitle>The Best Damn Marketing Blog on the Web.</itunes:subtitle>
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		<title>&#8220;Internet Business Mastery&#8221; with Sterling &amp; Jay. (The #1 Internet Business podcast on iTunes)</title>
		<link>http://www.thefollisreport.com/2011/02/internet-business-mastery-with-sterling-jay-the-1-internet-business-podcast-on-itunes/</link>
		<comments>http://www.thefollisreport.com/2011/02/internet-business-mastery-with-sterling-jay-the-1-internet-business-podcast-on-itunes/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 16:38:08 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Business Mastery]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[podcasting]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1406</guid>
		<description><![CDATA[One of the podcasts that inspired me to create this one  (back in Feb &#8217;06) was &#8220;Internet Business Mastery with Sterling &#38; Jay.&#8221; Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes&#8230;and, for good reason. These guys not only know what they&#8217;re talking about, they also present it in [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>Entrepreneurship,Internet Business Mastery,Internet Marketing,Marketing trends,media trends,Online Marketing,podcasting</itunes:keywords>
		<itunes:subtitle>One of the podcasts that inspired me to create this one  (back in Feb &#039;06) was &quot;Internet Business Mastery with Sterling &amp; Jay.&quot; Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes...and, for good reason.</itunes:subtitle>
		<itunes:summary>One of the podcasts that inspired me to create this one  (back in Feb &#039;06) was &quot;Internet Business Mastery with Sterling &amp; Jay.&quot; Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes...and, for good reason. These guys not only know what they&#039;re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you&#039;ll see what I mean. Right click to download.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>42:08</itunes:duration>
	</item>
		<item>
		<title>Listen to &#8220;Technology and Small Business&#8221; podcast on &#8230;</title>
		<link>http://www.thefollisreport.com/2010/08/listen-to-technology-and-small-business-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/listen-to-technology-and-small-business-podcast/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:36:26 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1121</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/08/listen-to-technology-and-small-business-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Beauty of a Podcast</title>
		<link>http://www.thefollisreport.com/2010/02/the-beauty-of-a-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/02/the-beauty-of-a-podcast/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:17:03 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=786</guid>
		<description><![CDATA[
Listen to The Marketing Show podcast.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://www.thefollisreport.com/2009/07/603/</link>
		<comments>http://www.thefollisreport.com/2009/07/603/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 05:03:15 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2009/07/603/</guid>
		<description><![CDATA[
Listen to the podcast that lets you hear how other business owners solve their tough marketing problems.
http://themarketingshow.net
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/07/603/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;The Explosion of Social Media.&#8221;</title>
		<link>http://www.thefollisreport.com/2008/12/the-explosion-of-social-media/</link>
		<comments>http://www.thefollisreport.com/2008/12/the-explosion-of-social-media/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 19:19:23 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=288</guid>
		<description><![CDATA[ 
See MORE VIDEO CLIPS
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/12/the-explosion-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follis at Yale Entrepreneurial Institute / Final Part</title>
		<link>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/</link>
		<comments>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 19:52:16 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=249</guid>
		<description><![CDATA[
Final part with a Q&#38;A covering
• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.
Play:



Download MP3: follisyeipart4
 Hear Part 1
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2008/11/follisyeipart4.mp3" length="4715451" type="audio/mpeg" />
			<itunes:keywords>Follis Marketing Therapy,John Follis,Yale Entrepreneurial Institute</itunes:keywords>
		<itunes:subtitle>Final part with a Q&amp;A covering - • Associating a business with a Social Cause. • The Role of Research with a Small Business. • Measuring Sales Results. • Guerrilla Marketing Strategies and Tactics. - Play: Download MP3: follisyeipart4 </itunes:subtitle>
		<itunes:summary>Final part with a Q&amp;A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:


Download MP3: follisyeipart4
 Hear Part 1</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>&#8220;The Evolving Media &amp; Marketing Trends.&#8221;</title>
		<link>http://www.thefollisreport.com/2008/10/the-evolving-media-marketing-trends/</link>
		<comments>http://www.thefollisreport.com/2008/10/the-evolving-media-marketing-trends/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 01:07:49 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=204</guid>
		<description><![CDATA[John discusses the media trends that are changing the marketing landscape and how you can take advantage of them.

See MORE VIDEO CLIPS 
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/10/the-evolving-media-marketing-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follis at Yale Entrepreneurial Institute / Part 1</title>
		<link>http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/</link>
		<comments>http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 17:56:57 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/</guid>
		<description><![CDATA[
 MP3 File
Part I of John&#8217;s talk covering:
&#160;&#160;&#160; • the importance of engaging your customer.&#160;&#160;&#160; • establishing &#8220;the essence&#8221; of your product or service.&#160;&#160;&#160; • the value of a great tagline.&#160;&#160;&#160; • how to excite vs merely inform.&#160;&#160;&#160; • the &#8220;huh&#8221; factor.&#160;&#160;&#160; • PR&#160;&#160;&#160; • the future direction of media and marketing. &#160;&#160;&#160; • successful [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://www.hipcast.com/export/P0c2c9d2c54b73b8805d4ea4abb034190YFB4QVREYmB3.mp3" length="7811784" type="audio/mpeg" />
			<itunes:subtitle>MP3 File - Part I of John&#039;s talk covering:    • the importance of engaging your customer.    • establishing &quot;the essence&quot; of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the &quot;huh&quot; factor.</itunes:subtitle>
		<itunes:summary>MP3 File

Part I of John&#039;s talk covering:    • the importance of engaging your customer.    • establishing &quot;the essence&quot; of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the &quot;huh&quot; factor.    • PR    • the future direction of media and marketing.     • successful case studies. 

Hear Part 2</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Marketing Tip #2</title>
		<link>http://www.thefollisreport.com/2008/05/marketing-tip-2/</link>
		<comments>http://www.thefollisreport.com/2008/05/marketing-tip-2/#comments</comments>
		<pubDate>Mon, 05 May 2008 04:28:02 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/05/marketing-tip-2/</guid>
		<description><![CDATA[Don&#8217;t confuse &#8220;marketing&#8221; with &#8220;advertising&#8221;. Some people hear the word &#8220;marketing&#8221; and think &#8220;advertising.&#8221; Not the same thing. And to grow your business you must understand the difference.
Traditional &#8220;advertising&#8221; is about paying for traditional media exposure via newspapers, magazines, Yellow Pages, radio, TV, billboards, etc. It&#8217;s generally designed to reach a broad audience and the [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/05/marketing-tip-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;How to Attract and Excite Your Prospects&#8221; &#8212; John Follis</title>
		<link>http://www.thefollisreport.com/2007/11/follis-interview-how-to-exite-your-prospects/</link>
		<comments>http://www.thefollisreport.com/2007/11/follis-interview-how-to-exite-your-prospects/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 14:38:35 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Guerrilla Media]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=32</guid>
		<description><![CDATA[
Award-winning marketing man John Follis discusses his book, &#8220;How to Attract and Excite Your Prospects&#8221;, and explains why most business owners need therapy. You&#8217;ll also hear about the highly successful efforts for New York&#8217;s  Marble Church and clothing retailer Daffy&#8217;s. (Download MP3)
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2007/11/follis-interview-how-to-exite-your-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2007/11/How-to-Attract-and-Excite-Your-Prospects-John-Follis.mp3" length="17127993" type="audio/mpeg" />
			<itunes:keywords>Advertising,Branding,Follis Marketing Therapy,G-Cred,Google credibility,Guerilla Marketing,Guerilla Media,Guerrilla Marketing,Guerrilla Media,John Follis,Marketing</itunes:keywords>
		<itunes:subtitle>Award-winning marketing man John Follis discusses his book, &quot;How to Attract and Excite Your Prospects&quot;, and explains why most business owners need therapy. You&#039;ll also hear about the highly successful efforts for New York&#039;s  Marble Church and clothing ...</itunes:subtitle>
		<itunes:summary>Award-winning marketing man John Follis discusses his book, &quot;How to Attract and Excite Your Prospects&quot;, and explains why most business owners need therapy. You&#039;ll also hear about the highly successful efforts for New York&#039;s  Marble Church and clothing retailer Daffy&#039;s. (Download MP3)</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>28:33</itunes:duration>
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