Archive for the 'Marketing' Category
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: marketing. Here’s five reasons why.
“Sorry, I just can’t afford it right now.”
No one likes hearing that. In some cases it might be true. In most, however, it’s not. (more…)
Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s called G-cred.
To help with that G-cred, here are 9 things you can do:
1.) A maxed-out LinkedIn profile: Lots of folks have a LinkedIn profile, but few have a LinkedIn profile that’s fully completed for maximum impact. Is yours?
• Don’t just have a short job title, tell folks as much as possible in that title space. The more key words, the better.
• Have a bunch of recommendations? No? Then here’s a tip: If you want more recommendations, try giving some.
• Be sure you include all your website links and a Twitter feed.
• Is your profile Summary awesome? Is it filled with juicy keywords?
• Got videos or SlideShare presentations? Add them with the SlideShare app.
• If you want you can even display your reading list.
• Lastly, be sure your latest blog posts and Tweets are being displayed in your LinkedIn update feed.
A LinkedIn profile is usually one of the first things that comes up in an Internet search. Be sure you have a great one.
2.) A blog: It’s easier than ever to create a blog. Not only will it help with G-cred, it’ll help position you and your business as a leader in your field.
It came from an ’06 Bill Gates article predicting that the big bucks on the Internet would be generated from information and entertainment “content.” In essence he was saying that while technology is a great tool, great content is what’s most important.
Though it applies to web content like blog posts, videos, tweets, etc, the concept of “content is King” is not limited to the web. (more…)
More that ever TRUST is the key factor in your prospects’ decision making. And to create trust nothing is more important than online credibility. It’s critical for every product, service, organization and professional who takes his or her career seriously. Whichever you fall into there’s a list of ways to build your online cred. There’s also a list of things that can detract from it. John’s NY EXPO talk covers them all and offers tips to keep your online cred strong. (For info on John’s Marketing Therapy program for small businesses, click here.)