People don’t like to be hit on. They like to be engaged by something they’ve discovered. They like to be creatively attracted, entertained, and informed. So invest less on sales and more on smart, creative marketing.
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.
from the NY Daily News:“Obama Underwear”
Don’t underestimate the power of a great card. A business card is one of the most important, and most overlooked, elements of any marketing effort. It’s often the first impression that a prospect will have of your business. So, rather than ignore it, why not make it an impressive, memorable reflection of your product or service?
It’s almost comical how often at networking events people will blather on and on about their product or service and then hand out the most lame, cheesy-looking card. Not exactly a great credibility builder, is it.
Can you imagine a business card sparking a conversation, that sparked a meeting, that led to a 93 thousand dollar project? I can, because it happened to me. If you want to hear the story and see the card, just leave me a comment below and ask for the “card story.” I’ll be happy to share it with you.
Coors Light is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.
Read full article.
Great marketing will not help a bad product for long. For real, long term success, be sure you have a great product that there’s truly a market for.
Repetition works. Studies show that people need to see the same message several times before they even recall it, never mind act on it.
Repetition works. Studies show that people need to see the same message several times before they even recall it, never mind act on it.
Humor works too.
