Social media accelerated the protest-to-revolution lifecycle. Now some in Egypt seem to be turning to social media to accelerate the lifecycle from revolution to a return to normalcy.
Back during the height of the protests in Egypt, Fast Company wrote about how social media was accelerating the pace of revolution. Now it looks like activists in Egypt are turning to social media to accelerate the next phase of revolution: the return to normalcy. A video was posted to YouTube Thursday called “From Egypt with Love,” which seems to be trying to encourage tourists, and possibly business people as well, to look at the Middle East with fresh eyes.
One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.
David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.
A report by Ad Age proves what ad agency clients (and smart ad people) already know: that a likeable ad isn’t a good ad if people can’t recall the product and why they should buy it. According to the report Volkswagen’s “Little Darth Vader” (aka ‘The Force’) spot won on “Likeability,” but didn’t even make the top 10 on “Brand Recall.” See video below.
Last year, Pepsi did something it hadn’t done in 23 years. It chose not to run a Super Bowl spot. Instead, it took the $20 million that it spent on the previous year’s game and spent it on a social media driven contest. With a blend of philanthropy, guerrilla branding, and PR the Pepsi Refresh contest invited people to submit their ideas and compete for votes to win grants ranging from $5,000 to $250,000.
“G-Cred“, a term coined by John Follis in ’05, and described in this ’07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ’08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview. You can also buy the 12-pg ebook: G-cred, the New Measure of Credibility: Why every product, service, and person needs it, and how to get it.
I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.
