As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview helps clarify it.

Is your business on Google Places? If you want to be found online, it really, really, really (did I say really?) helps.

If you’re a business owner or manager with a serious business you’ll eventually get to the point where the question changes from, “Do I need marketing help?” to “How do I find the best marketing help?” Problem is, finding the best marketing help isn’t so easy.

This will help.

1) See the Work. Many marketing “experts” tend to be great talkers. That’s because they’re often trained sales people vs true marketing pros with the objective perspective, talent, and credentials to do what’s truly best for your business. So, after you hear the sales pitch, analyze the work and invest the necessary time to do that. It’s the best starting point to finding the best marketing help. But, you can’t stop there.

See full article

Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”

Have a look:

Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.

Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.

Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.

Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform.

However, unlike Tumblr, WordPress lets users install and use the platform on their own web host. Due to the simplicity and versatility of the platform, WordPress isn’t only used to power blogs, it can also be used for running various types of personal, business and community websites.

Source: Mashable

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. Full article.

There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.

On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)