Archive for the 'Personal Branding' Category
Review of a Great Book by Gary Vaynerchuk
Thursday, August 12th, 2010The Marketing Show Podcast
Friday, August 6th, 2010
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net
Regarding Mel.
Friday, July 16th, 2010I recall some study saying that “genius” and “madness” are linked. I submit that Mel Gibson supports that claim. (Brian Wilson, Van Gogh and Phil Spector are other good examples.) The takeaway I get from all these celeb cases is that fame, and fortune, and celebrity, come with a price. And, if one is careless, a respected personal brand based on a lifetime of painstaking work and exceptional achievement can come crashing down in a matter of hours.
Tiger, Jesse, and now, Mel. Can anything repair his personal brand?
Friday, July 16th, 2010.
Friday, May 28th, 2010(For best viewing, click on full screen option.)
Go to: Follis Marketing Therapy
Tip #36: Perception is Reality.
Friday, May 7th, 2010From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.
Is Social Media a Fad?
Thursday, March 18th, 2010Got G-Cred? The New Litmus Test of Credibility.
Thursday, February 18th, 2010
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. “G-Cred









