In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? Yes, there is, and it’s called “G cred.”.
Today I loaded up my iPod with 3-hours of podcasts and learned all kinds
of great new things about social media, blogging, and Web 2.0 marketing.
This was my classroom:
Smart creativity is the only unfair legal advantage you can have over the competition. Be it an ad campaign or tagline, it must clearly inform, excite and persuade. And, done right, it enables a business with limited funds to compete against its better funded competitors. For an example, see this Guerilla Marketing campaign.
How forgiving is the American public when a respected image gets tainted?
Tylenol recovered. Bad-boy Bill Clinton recovered. But can resigned New York Governor Eliot Spitzer ever recover?
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