More that ever TRUST is the key factor in your prospects’ decision making. And to create trust nothing is more important than online credibility. It’s critical for every product, service, organization and professional who takes his or her career seriously. Whichever  you fall into there’s a list of ways to build your online cred. There’s also a list of things that can detract from it. John’s NY EXPO talk covers them all and offers tips  to keep your online cred strong. (For info on John’s Marketing Therapy program for small businesses, click here.)

“Getting good marketing help is one of the biggest challenges facing small businesses today,” says Anita Campbell, CEO and publisher of Small Business Trends. In this interview marketing expert, John Follis joins Anita to share his “10 Ways to Qualify Marketing Help.”

One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

Listen to the short talk from John Follis.

Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net

Listen to The Marketing Show podcast.

Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy. (Download MP3)