The Follis Marketing Report

Reprinted from CT Business Magazine Dec. ‘07

If you’re involved with a business then you know how challenging it is to stay on top of a competitive marketplace. You may also know how challenging it is to stay on top of a constantly evolving Internet. With that in mind few things in recent months have generated more buzz than blogs and podcasts. And, maybe you know all about them. But, if you don’t or aren’t sure how they can help your business, this article’s for you. (more…)

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

So I was on the phone today with yet another expert promoting yet another marketing seminar. Considering that this “expert’s” website gave me a big fat ERROR message when I logged in, I was even more curious to find out about this marketing genius.

Apparently, her “How to Market Your Business” seminars were doing quite well. (According to her, anyway.) So, as she was answering my questions about her fabulous seminar — and trying to sign me up — I Googled her. (more…)

(From my Social Media 2007 talk in Chicago.)

1. Smart/Sexy Brand Builder
It’s a Cost-Effective, Easy, Cool Way to Get Your Company Message Out:
• Do something that fits your brand.
(ie. Church podcasting sermons, Publisher podcasting book excerpts.)
• The “Cool” factor.
It establishes and/or reinforces a forward-thinking/leadership perception.
(Depending how well you do it. Be creative.)

2. Broad, Free, Easy, Distribution.
• RSS feeds (ie. Feedburner)
• iTunes
3. Ad Media Outlet/Tip #1: Take advantage of the self-promotion without being tacky.
• Use “soft-sell” plugs for your own products/services. (Embedded content.)
• Because of the strong niche aspect of podcasting, listeners will be much more receptive.

(more…)

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

(Reprinted from ADWEEK 5/06)

“Once solely the domain of smalltime content producers, podcasts are increasingly being embraced by traditional media players. Brands like Volvo, Toyota and Honda are sponsoring podcasts. And since podcasting is positioned to deliver highly specialized content to niche groups, all sorts of advertisers are likely to tap into the medium. Podcasting is poised to grow exponentially through the end of the current decade.”

(more…)