There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.

On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)

#1) “Out of the box” This was an OK expression about 15 years ago. Today, it’s very in-the box.

#2) “Re-invent” Time to re-invent a better expression.

When it comes to health, career, and child custody, he may not be winning. But he knows how to build a Twitter following: 2 days. 1,574,618 followers.

Put Online a Happy Face | The Harvard Crimson

Last year, Pepsi did something it hadn’t done in 23 years. It chose not to run a Super Bowl spot. Instead, it took the $20 million that it spent on the previous year’s game and spent it on a social media driven contest. With a blend of philanthropy, guerrilla branding, and PR the Pepsi Refresh contest invited people to submit their ideas and compete for votes to win grants ranging from $5,000 to $250,000.

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