Archive for the 'PR' Category

John Follis on “Marketing 3.0″

Monday, February 11th, 2013

Click HERE to watch full talk.

 

 

John Follis talk on “Marketing 3.0″

Tuesday, August 7th, 2012

Charlie Sheen: Winning? Or, losing?

Friday, March 4th, 2011

When it comes to health, career, and child custody, he may not be winning. But he knows how to build a Twitter following: 2 days. 1,574,618 followers.

 

Egypt Turns to Social Media Again, This Time to Rebrand as Tourist Friendly.

Monday, February 28th, 2011

Social media accelerated the protest-to-revolution lifecycle. Now some in Egypt seem to be turning to social media to accelerate the lifecycle from revolution to a return to normalcy.

Back during the height of the protests in Egypt, Fast Company wrote about how social media was accelerating the pace of revolution. Now it looks like activists in Egypt are turning to social media to accelerate the next phase of revolution: the return to normalcy. A video was posted to YouTube Thursday called “From Egypt with Love,” which seems to be trying to encourage tourists, and possibly business people as well, to look at the Middle East with fresh eyes.

Marketing Guru, David Meerman Scott, on The Marketing Show.

Tuesday, February 15th, 2011

David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.

READ THIS BOOK.

Thursday, October 21st, 2010

I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.

What? No Twitter or Facebook for Apple?

Friday, September 24th, 2010

“CEO of the decade” and marketing genius Steve Jobs uses neither Twitter or Facebook as part of Apple’s marketing. So, what does that say about Social Media and the need to make it a key part of a marketing plan?

My analogy…

During the Gold Rush, the guy who got really rich with an explosive business was not a prospector. He was the guy who made the pants for the prospectors — Levi Strauss. Steve Jobs is today’s Levi Strauss.

The modern day Levi Strauss.

The Marketing Show Podcast

Friday, August 6th, 2010


Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net

Tiger, Jesse, and now, Mel. Can anything repair his personal brand?

Friday, July 16th, 2010

Can anything repair his personal brand?

Apple TV … the next Steve Jobs winner?

Friday, July 9th, 2010

NewTeeVee has apparently been tipped off by “sources” that Apple will not only release a new Apple TV but that streaming TV show rentals are also on the way. Apple’s waning interest in one of its own products that Steve Jobs calls a “hobby” for the company could be turning itself around to compete with Hulu and Netflix.

Read more: http://techland.com/2010/07/09/99-cent-tv-show-rentals-to-piggyback-new-apple-tv/#ixzz0tCsgSJg5