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	<title>The Follis Marketing Report &#187; PR</title>
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	<description>The Best Damn Marketing Blog on the Web.</description>
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		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiger, Jesse, and now, Mel. Can anything repair his personal brand?</title>
		<link>http://www.thefollisreport.com/2010/07/tiger-jesse-and-now-mel-can-anything-repair-his-personal-brand/</link>
		<comments>http://www.thefollisreport.com/2010/07/tiger-jesse-and-now-mel-can-anything-repair-his-personal-brand/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 05:21:23 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[pop culture]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1041</guid>
		<description><![CDATA[
Can anything repair his personal brand?
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Apple TV &#8230; the next Steve Jobs winner?</title>
		<link>http://www.thefollisreport.com/2010/07/apple-tv-the-next-steve-jobs-winner/</link>
		<comments>http://www.thefollisreport.com/2010/07/apple-tv-the-next-steve-jobs-winner/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 17:24:36 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1023</guid>
		<description><![CDATA[
NewTeeVee has apparently been tipped off by “sources” that Apple will not only  release a new Apple TV but that streaming TV show rentals are also on  the way. Apple&#8217;s waning interest in one of its own products that Steve  Jobs calls a “hobby” for the company could be turning itself around [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs introdces the Apple iPad.</title>
		<link>http://www.thefollisreport.com/2010/04/steve-jobs-introdces-the-apple-ipad/</link>
		<comments>http://www.thefollisreport.com/2010/04/steve-jobs-introdces-the-apple-ipad/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 04:06:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=932</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tip #35:  Any Press is Not Good Press.</title>
		<link>http://www.thefollisreport.com/2010/03/tip-35-any-press-is-not-good-press/</link>
		<comments>http://www.thefollisreport.com/2010/03/tip-35-any-press-is-not-good-press/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 04:03:12 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=877</guid>
		<description><![CDATA[If you&#8217;ve ever wondered about that old adage that &#8220;any press is good press,&#8221; go ask Tiger Woods, his sponsors, or Toyota, and I&#8217;m sure they&#8217;ll give you an answer.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiger Woods Apology: A Brand Restored?</title>
		<link>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/</link>
		<comments>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:24:31 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=846</guid>
		<description><![CDATA[
&#8230; or forever tarnished? What&#8217;s your comment?
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/tiger-woods-apology-a-brand-restored/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What&#8217;s a decent eNewsletter Open Rate?</title>
		<link>http://www.thefollisreport.com/2009/08/whats-a-decent-enewsletter-open-rate/</link>
		<comments>http://www.thefollisreport.com/2009/08/whats-a-decent-enewsletter-open-rate/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:16:11 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=633</guid>
		<description><![CDATA[According to Constant Contact, here&#8217;s the industry-specific chart. So, are you sending out a newsletter? How do you compare?

]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/08/whats-a-decent-enewsletter-open-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #30</title>
		<link>http://www.thefollisreport.com/2009/08/marketing-tip-30/</link>
		<comments>http://www.thefollisreport.com/2009/08/marketing-tip-30/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 18:51:51 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=620</guid>
		<description><![CDATA[Tis better to risk ruffling feathers than risk being ignored. 
If your advertising/marketing doesn&#8217;t grab attention, and possibly even ruffle some feathers, it may not be that good. Because, as everyone knows, about 90% of people are numb to about 90% of ads. And, if your message gets overlooked you&#8217;ve just wasted your time and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #29</title>
		<link>http://www.thefollisreport.com/2009/06/marketing-tip-29/</link>
		<comments>http://www.thefollisreport.com/2009/06/marketing-tip-29/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:14:26 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=556</guid>
		<description><![CDATA[GET A BUZZ. “Buzz” is anything that gets people &#8220;buzzing&#8221; and spreading the word about your product. Or, as I like to call it: Word-of-mouth on steroids. It’s the goal of any marketer with a limited budget. Kenneth Cole knows about that. So does The Marble Collegiate Church in NYC.   
 Since “church” [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/06/marketing-tip-29/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Ford is using Twitter to sell cars.</title>
		<link>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/</link>
		<comments>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/#comments</comments>
		<pubDate>Sun, 17 May 2009 20:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=515</guid>
		<description><![CDATA[Ford recently handed 100 Ford Fiestas to 100 people selected from 4,000 applicants. These “agents” — that’s what Ford calls them — get to use the cars for six months in exchange for completing monthly “missions” with different themes. They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.
By [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/05/how-ford-is-using-twitter-to-sell-cars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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