Wanna Guess?
Wednesday, August 8th, 2012Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay
Archive for the 'Research' Category
Pinterest Interest Fading.
Friday, May 4th, 2012The recent darling of the Social Media world seems to be losing its shine. The majority of its female users, which have increased to a whopping 83%, make less than $50,000 and have interests such as crafts, are dropping off.
Reported by Neowin.net:
Want successful marketing? Better be doing more than Facebook and Social Media.
Wednesday, April 18th, 2012A recent article makes an important point that shouldn’t be missed amongst the Social Media fanfare. It points out that “Millennials (ages 16-34) are more likely to explore brands in social media than non-Millennials (35-74)” Duh. What’s so revealing though are the surprising numbers. Only 17 percent of Non-Millennials are more likely to buy a brand if it has a Facebook page, according to the research. But, the number is only 33% with Millennials. Combine those numbers and you get a surprising stat: 75% of consumers (16-74) are no more likely to buy a brand if it has a Facebook page. With all the Facebook/SM hype I’d never have guessed that.
New study says: CEOs Who Tweet Held in High Regard.
Thursday, March 29th, 2012(Reposted from: emarketer.com)
Top execs slower than employees, customers to view social media as communications channel
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
BRANDfog survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company. The study findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.
The 3 Types of Women & How to Attract Them to Purchase Online.
Tuesday, March 27th, 2012
All men may have been created equal, but not all men are the same — or, all women. When it comes to marketing, there are three types of women, according to a study conducted by Mediative.
When was the last time you used The Yellow Pages?
Monday, October 3rd, 2011
A current poll via LinkedIn
Social Media? What’s Social Media?
Tuesday, June 28th, 2011With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.
