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	<title>The Follis Marketing Report &#187; sales</title>
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	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
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		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Sabotage .1</title>
		<link>http://www.thefollisreport.com/2010/05/marketing-sabotage-1/</link>
		<comments>http://www.thefollisreport.com/2010/05/marketing-sabotage-1/#comments</comments>
		<pubDate>Wed, 19 May 2010 16:31:24 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=949</guid>
		<description><![CDATA[This is the first  in a new series I&#8217;m calling &#8220;Marketing Sabotage.&#8221; It&#8217;s inspired by an experience I just had with a web service company &#8212; one that has some of the very best marketing I&#8217;ve seen. But, they probably won&#8217;t get my business. Point being that great marketing will get a prospect knocking at [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Market your Business in 2010 and beyond.</title>
		<link>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/</link>
		<comments>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:32:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=890</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It&#8217;s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/</link>
		<comments>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=887</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #34</title>
		<link>http://www.thefollisreport.com/2010/01/marketing-tip-34/</link>
		<comments>http://www.thefollisreport.com/2010/01/marketing-tip-34/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:32:43 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=783</guid>
		<description><![CDATA[It&#8217;s Not about having a Great Product or Service.
It&#8217;s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target,  your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/01/marketing-tip-34/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The (New) Media is NOT the Message.</title>
		<link>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/</link>
		<comments>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:50:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=777</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts,  online video, and other forms of Social Media led the media evolution. It&#8217;s an exciting time. And yet, with this evolution, the focus on &#8220;message&#8221; has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #30</title>
		<link>http://www.thefollisreport.com/2009/08/marketing-tip-30/</link>
		<comments>http://www.thefollisreport.com/2009/08/marketing-tip-30/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 18:51:51 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=620</guid>
		<description><![CDATA[Tis better to risk ruffling feathers than risk being ignored. 
If your advertising/marketing doesn&#8217;t grab attention, and possibly even ruffle some feathers, it may not be that good. Because, as everyone knows, about 90% of people are numb to about 90% of ads. And, if your message gets overlooked you&#8217;ve just wasted your time and [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/08/marketing-tip-30/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Follis Interview: &#8220;Why business owners need Therapy.&#8221;</title>
		<link>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/</link>
		<comments>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 00:51:30 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=614</guid>
		<description><![CDATA[Hear John Follis talk about the campaigns that built his award-winning ad agency and explain why most small business owners need therapy.


]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/08/why-business-owners-need-therapy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://www.thefollisreport.com/2009/07/603/</link>
		<comments>http://www.thefollisreport.com/2009/07/603/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 05:03:15 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2009/07/603/</guid>
		<description><![CDATA[
Listen to the podcast that lets you hear how other business owners solve their tough marketing problems.
http://themarketingshow.net
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/07/603/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest Blogger Adrian Miller on &#8220;How to Screw Up in 2009.&#8221;</title>
		<link>http://www.thefollisreport.com/2009/03/guest-blogger-adrian-miller-on-how-to-screw-up-in-2009/</link>
		<comments>http://www.thefollisreport.com/2009/03/guest-blogger-adrian-miller-on-how-to-screw-up-in-2009/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 05:25:50 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=402</guid>
		<description><![CDATA[You’re bound to read plenty of articles about how to succeed this year. Some undoubtedly have great tips, but just as many have uninspired, absurdly upbeat ideas that you’ve read a hundred other times. So, I thought I’d mix it up a little with a primer on how to shoot yourself in the foot, create [...]]]></description>
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		<slash:comments>0</slash:comments>
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