More and more organizations are using popular virtual world Second Life for advertising, education, e-commerce, or for the novelty factor alone. Are these meaningful forays into the future of the internet, or simply companies playing around in virtual reality for its own sake? Leading tech journalist Leo Laporte chats up Virtual Worlds Marketing Consultant, Catherine Winters, about SL and future applications of virtual worlds.

–

Last week ADWEEK ran this piece I wrote about Second Life …

and it ruffled a few feathers. The feathers it ruffled belonged to a couple folks who spend lots of time on Second Life. One admitted to up to 30-hours a week, and the other would only admit to “lots of time.” The comment I made was that I find SL intriguing, but there are other websites I’d prefer spending my time on. And, as cool as I find SL, my First Life is far more exciting. That really pissed off the 30-hour-a-week gal.

If you don’t yet know about SL, you may find my previous post “Second Life or Get a Life?” worth reading. If you do, check out this one. And, I’d love to know your thoughts, so don’t forget to leave your comment. (more…)

So, have you checked out Second Life? Wait, let me guess… you’re too busy with your first life. I know, I felt the same way. Then I realized it’s time I check out this wild virtual world that everybody is talking about.

(more…)