Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
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– determining the highest impact/lowest cost plan – SEO (Organic vs Paid) – Creativity vs. “Disciplined” Creativity. – growing organically using Social Media.
In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? Yes, there is, and it’s called “G cred.”.
G-Cred, a term coined by John Follis in ’05 and accepted by Wikipedia in ’06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview: