Archive for the 'SEO' Category

Follis at Yale Entrepreneurial Institute / Part 2

Monday, September 1st, 2008

Yei_logo

Part 2 with a Q&A covering:

  – determining the highest impact/lowest cost plan
  – SEO (Organic vs Paid)
  – Creativity vs. “Disciplined” Creativity.
  – growing organically using Social Media.

MP3 File

Hear Part 3

Monday, June 16th, 2008

Tmsmedium
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

http://themarketingshow.net

Thursday, May 29th, 2008

internet_week_announcement.jpg

How to Increase Credibility. . . Quickly.

Tuesday, April 15th, 2008

In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? Yes, there is, and it’s called “G cred.”.

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Follis on G-Cred – The New Credibility.

Saturday, January 26th, 2008

G-Cred, a term coined by John Follis in ‘05 and accepted by Wikipedia in ‘06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:

g-cred-interview.mp3

Saturday, January 26th, 2008

Mtad2

http://www.follisinc.com/therapy2

Tuesday, December 4th, 2007

Tmsmedium
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

http://themarketingshow.net

Want Credibility? Then Create “G-Cred.”

Monday, October 29th, 2007

So I was on the phone today with yet another expert promoting yet another marketing seminar. Considering that this “expert’s” website gave me a big fat ERROR message when I logged in, I was even more curious to find out about this marketing genius.

Apparently, her “How to Market Your Business” seminars were doing quite well. (According to her, anyway.) So, as she was answering my questions about her fabulous seminar — and trying to sign me up — I Googled her. (more…)

10 Ways a Podcast can Build Your Business.

Wednesday, September 12th, 2007

(From my Social Media 2007 talk in Chicago.)

1. Smart/Sexy Brand Builder
It’s a Cost-Effective, Easy, Cool Way to Get Your Company Message Out:
- Do something that fits your brand.
(ie. Church podcasting sermons, Publisher podcasting book excerpts.)
- The “Cool” factor.
It establishes and/or reinforces a forward-thinking/leadership perception.
(Depending how well you do it. Be creative.)

2. Broad, Free, Easy, Distribution.
- RSS feeds (ie. Feedburner)
- iTunes
3. Ad Media Outlet/Tip #1: Take advantage of the self-promotion without being tacky.
- Use “soft-sell” plugs for your own products/services. (Embedded content.)
- Because of the strong niche aspect of podcasting, listeners will be much more receptive.

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If Google’s the Game then “G”-Cred’s the Name.

Friday, August 31st, 2007

In our hype-happy, what-to-believe, Information Nation, it comes down to one very basic thing — credibility. What is the Good House Keeping seal of the of the present and future?

For many, it’s blogs and other social networking venues that foster and spread open discussion and untainted perspective on everything. That open-source context has given way to the term “Street Cred” as a new barometer of credibility. With the proliferation of this Internet Truth formula, I suggest one better…

(more…)


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