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	<title>The Follis Marketing Report &#187; SEO</title>
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		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<item>
		<title>Follis at Yale Entrepreneurial Institute / Part 2</title>
		<link>http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/</link>
		<comments>http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 07:39:34 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/09/follis-at-yale-entrepreneurial-institute-part-2-2/</guid>
		<description><![CDATA[
Part 2 with a Q&#38;A covering: 
&#160; &#8211; determining the highest impact/lowest cost plan &#160; &#8211; SEO (Organic vs Paid) &#160; &#8211; Creativity vs. &#8220;Disciplined&#8221; Creativity.&#160; &#8211; growing organically using Social Media.
MP3 File
Hear Part 3
]]></description>
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		<title></title>
		<link>http://www.thefollisreport.com/2008/06/133/</link>
		<comments>http://www.thefollisreport.com/2008/06/133/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 05:47:37 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/06/133/</guid>
		<description><![CDATA[
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

http://themarketingshow.net 
]]></description>
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		<title></title>
		<link>http://www.thefollisreport.com/2008/05/126/</link>
		<comments>http://www.thefollisreport.com/2008/05/126/#comments</comments>
		<pubDate>Fri, 30 May 2008 00:44:15 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

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]]></description>
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		</item>
		<item>
		<title>How to Increase Credibility. . . Quickly.</title>
		<link>http://www.thefollisreport.com/2008/04/how-to-increase-your-credibility-quickly/</link>
		<comments>http://www.thefollisreport.com/2008/04/how-to-increase-your-credibility-quickly/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 18:50:58 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/04/how-to-increase-your-credibility-quickly/</guid>
		<description><![CDATA[In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? Yes, there is, and it&#8217;s called &#8220;G cred.&#8221;.

If you haven&#8217;t guessed, the &#8220;G&#8221; is for Google. And while [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Follis on G-Cred &#8211; The New Credibility.</title>
		<link>http://www.thefollisreport.com/2008/01/follis-on-g-cred-the-new-credibility-2/</link>
		<comments>http://www.thefollisreport.com/2008/01/follis-on-g-cred-the-new-credibility-2/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 17:02:20 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=65</guid>
		<description><![CDATA[G-Cred, a term coined by John Follis in &#8217;05 and accepted by Wikipedia in &#8217;06, has become part of the Web 2.0 vocabulary. What is it? And why must every product, service, professional person and business have it? Listen to the interview:
g-cred-interview.mp3
]]></description>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title></title>
		<link>http://www.thefollisreport.com/2008/01/64/</link>
		<comments>http://www.thefollisreport.com/2008/01/64/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 16:59:30 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=64</guid>
		<description><![CDATA[
http://www.follisinc.com/therapy2 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://www.thefollisreport.com/2007/12/41/</link>
		<comments>http://www.thefollisreport.com/2007/12/41/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 18:43:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=41</guid>
		<description><![CDATA[Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.http://themarketingshow.net 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want Credibility? Then Create &#8220;G-Cred.&#8221;</title>
		<link>http://www.thefollisreport.com/2007/10/want-credibility-then-better-get-your-g-cred-groove-goin/</link>
		<comments>http://www.thefollisreport.com/2007/10/want-credibility-then-better-get-your-g-cred-groove-goin/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 18:53:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=31</guid>
		<description><![CDATA[So I was on the phone today with yet another expert promoting yet another marketing seminar. Considering that this &#8220;expert&#8217;s&#8221; website gave me a big fat ERROR message when I logged in, I was even more curious to find out about this marketing genius.
Apparently, her &#8220;How to Market Your Business&#8221; seminars were doing quite well. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Ways a Podcast can Build Your Business.</title>
		<link>http://www.thefollisreport.com/2007/09/10-ways-a-podcast-can-build-your-business/</link>
		<comments>http://www.thefollisreport.com/2007/09/10-ways-a-podcast-can-build-your-business/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 15:26:51 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=28</guid>
		<description><![CDATA[(From my Social Media 2007 talk in Chicago.)
1. Smart/Sexy Brand Builder
It&#8217;s a Cost-Effective, Easy, Cool Way to Get Your Company Message Out:
- Do something that fits your brand. 
(ie. Church podcasting sermons, Publisher podcasting book excerpts.)
- The &#8220;Cool&#8221; factor. 
It establishes and/or reinforces a forward-thinking/leadership perception.
(Depending how well you do it. Be creative.)
2. Broad, Free, [...]]]></description>
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