Archive for the 'Small Business Marketing' Category

“Marketing 3.0″ – Part 7: Pinterest?

Friday, April 19th, 2013

From “Marketing 3.0″ talk – Part 6: Twitter

Tuesday, April 9th, 2013

From “Marketing 3.0″ talk – Part 5: “Facebook for Business.”

Monday, March 11th, 2013

John Follis on “Marketing 3.0″

Monday, February 11th, 2013

Click HERE to watch full talk.

 

 

5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business.

Tuesday, October 23rd, 2012

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: marketing. Here’s five reasons why.

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Wanna Guess?

Wednesday, August 8th, 2012

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay

John Follis talk on “Marketing 3.0″

Tuesday, August 7th, 2012

Dealing With “I Just Can’t Afford You.”

Thursday, July 26th, 2012


Regardless of what you’re selling, most everyone in business has heard it:

“Sorry, I just can’t afford it right now.”

No one likes hearing that. In some cases it might be true. In most, however, it’s not. (more…)

9 Great Online Credibility Builders

Thursday, June 21st, 2012

Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s called G-cred.

To help with that G-cred, here are 9 things you can do:


1.) A maxed-out LinkedIn profile:
Lots of folks have a LinkedIn profile, but few have a LinkedIn profile that’s fully completed for maximum impact. Is yours?

• Don’t just have a short job title, tell folks as much as possible in that title space. The more key words, the better.
• Have a bunch of recommendations? No? Then here’s a tip: If you want more recommendations, try giving some.
• Be sure you include all your website links and a Twitter feed.
• Is your profile Summary awesome? Is it filled with juicy keywords?
• Got videos or SlideShare presentations? Add them with the SlideShare app.
• If you want you can even display your reading list.
• Lastly, be sure your latest blog posts and Tweets are being displayed in your LinkedIn update feed.

A LinkedIn profile is usually one of the first things that comes up in an Internet search. Be sure you have a great one.

2.) A blog: It’s easier than ever to create a blog. Not only will it help with G-cred, it’ll help position you and your business as a leader in your field.

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“Building Your Online Credibility” – John Follis

Thursday, June 14th, 2012

More that ever TRUST is the key factor in your prospects’ decision making. And to create trust nothing is more important than online credibility. It’s critical for every product, service, organization and professional who takes his or her career seriously. Whichever  you fall into there’s a list of ways to build your online cred. There’s also a list of things that can detract from it. John’s NY EXPO talk covers them all and offers tips  to keep your online cred strong. (For info on John’s Marketing Therapy program for small businesses, click here.)


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