As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview helps clarify it.
If you’re a business owner or manager with a serious business you’ll eventually get to the point where the question changes from, “Do I need marketing help?” to “How do I find the best marketing help?” Problem is, finding the best marketing help isn’t so easy.
This will help.
1) See the Work. Many marketing “experts” tend to be great talkers. That’s because they’re often trained sales people vs true marketing pros with the objective perspective, talent, and credentials to do what’s truly best for your business. So, after you hear the sales pitch, analyze the work and invest the necessary time to do that. It’s the best starting point to finding the best marketing help. But, you can’t stop there.
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Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.
Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.
Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform.
However, unlike Tumblr, WordPress lets users install and use the platform on their own web host. Due to the simplicity and versatility of the platform, WordPress isn’t only used to power blogs, it can also be used for running various types of personal, business and community websites.
Source: Mashable
82% of small businesses say word-of-mouth marketing is the most effective way to market their business and find new customers. Social Media is word-of-mouth, on steroids.
With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.
There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.
On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)
By meeting the needs of his audience and expanding across multiple media channels, New York Enterprise Report publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.
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