Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net

Done right, online video (or any video) can easily and quickly communicate your message. And, with the latest improvements in technology it’s never been easier. Hear Shannon Ennis of Video One Productions share her info and insight about the video explosion. (And see our latest video)

In a recent survey by Technorati.com, self-employed professionals reported the benefits of blogging:

• 71% have greater visibility in their industry.
• 63% said clients purchased products or services after reading their blog.
• 56% say their company is now regarded as a thought leader.
• 40% have been asked to speak at conferences.

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Go to: Follis Marketing Therapy

With over 500 million registered users Facebook has become the largest social media site on the Web. Listen to this except from John’s talk “Using Social Media to Market your Business” on Facebook; what it is, how it began, and how you can leverage it for your business. (To hear the entire talk, contact Roberta@follisinc.com) Right click to download.

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This is the first  in a new series I’m calling “Marketing Sabotage.” It’s inspired by an experience I just had with a web service company — one that has some of the very best marketing I’ve seen. But, they probably won’t get my business. Point being that great marketing will get a prospect knocking at your door, but what happens after that will make or break whether that prospect becomes a customer.

(more…)

From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.