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	<title>The Follis Marketing Report &#187; Small Business Marketing</title>
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	<description>The Best Damn Marketing Blog on the Web.</description>
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		<title>Evolving Media &amp; Marketing Trends</title>
		<link>http://www.thefollisreport.com/2010/09/evolving-media-marketing-trends/</link>
		<comments>http://www.thefollisreport.com/2010/09/evolving-media-marketing-trends/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 22:02:34 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1145</guid>
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]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/08/social-media-facts-to-know/</link>
		<comments>http://www.thefollisreport.com/2010/08/social-media-facts-to-know/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 12:36:32 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1124</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listen to &#8220;Technology and Small Business&#8221; podcast on &#8230;</title>
		<link>http://www.thefollisreport.com/2010/08/listen-to-technology-and-small-business-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/listen-to-technology-and-small-business-podcast/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:36:26 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1121</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got Video?</title>
		<link>http://www.thefollisreport.com/2010/06/got-video/</link>
		<comments>http://www.thefollisreport.com/2010/06/got-video/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 03:38:06 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1009</guid>
		<description><![CDATA[Done right, online video (or any video) can easily and quickly  communicate your message. And, with the latest improvements in  technology it’s never been easier. Hear Shannon Ennis of Video One  Productions share her info and insight about the video explosion. (And see our latest video)
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/06/got-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To blog, or Not to blog.</title>
		<link>http://www.thefollisreport.com/2010/06/to-blog-or-not-to-blog/</link>
		<comments>http://www.thefollisreport.com/2010/06/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 04:36:58 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1003</guid>
		<description><![CDATA[In a recent survey by Technorati.com, self-employed professionals reported the benefits of blogging:
• 71% have greater visibility in their industry.
• 63% said clients purchased products or services after reading their blog.
• 56% say their company is now regarded as a thought leader.
• 40% have been asked to speak at conferences.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>.</title>
		<link>http://www.thefollisreport.com/2010/05/979/</link>
		<comments>http://www.thefollisreport.com/2010/05/979/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:46:49 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Follis]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=979</guid>
		<description><![CDATA[
(For best viewing, click on full screen option.)
Go to: Follis Marketing Therapy
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>About Facebook</title>
		<link>http://www.thefollisreport.com/2010/05/about-facebook/</link>
		<comments>http://www.thefollisreport.com/2010/05/about-facebook/#comments</comments>
		<pubDate>Sat, 22 May 2010 14:09:16 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=958</guid>
		<description><![CDATA[With over 500 million registered users Facebook has become the largest social media site on the Web. Listen to this except from John&#8217;s talk &#8220;Using Social Media to Market your Business&#8221; on Facebook; what it is, how it began, and how you can leverage it for your business. (To hear the entire talk, contact Roberta@follisinc.com) [...]]]></description>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Marketing Sabotage .1</title>
		<link>http://www.thefollisreport.com/2010/05/marketing-sabotage-1/</link>
		<comments>http://www.thefollisreport.com/2010/05/marketing-sabotage-1/#comments</comments>
		<pubDate>Wed, 19 May 2010 16:31:24 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=949</guid>
		<description><![CDATA[This is the first  in a new series I&#8217;m calling &#8220;Marketing Sabotage.&#8221; It&#8217;s inspired by an experience I just had with a web service company &#8212; one that has some of the very best marketing I&#8217;ve seen. But, they probably won&#8217;t get my business. Point being that great marketing will get a prospect knocking at [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/05/marketing-sabotage-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tip #36:  Perception is Reality.</title>
		<link>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/</link>
		<comments>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/#comments</comments>
		<pubDate>Fri, 07 May 2010 17:50:45 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=947</guid>
		<description><![CDATA[From your prospects&#8217; POV, Perception is Reality. Your prospects&#8217; perception of you (company, product, or service) is what they&#8217;ll be basing their buying decision on &#8212; regardless of the truth. Therefore, it&#8217;s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding [...]]]></description>
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