Archive for the 'Small Business Marketing' Category
Friday, February 18th, 2011
One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.
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Posted in Business, Entrepreneurship, Marketing, Marketing Podcast, Online Marketing, Podcasting, sales, Small Business Marketing, Social Media, Technology, Web 2.0 Marketing | No Comments »
Tuesday, February 15th, 2011
David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco.
In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.
Posted in Business, Marketing, PR, Small Business Marketing, Social Media, Web 2.0 Marketing | No Comments »
Wednesday, January 12th, 2011
Posted in Branding, Business, Entrepreneurship, G-Cred, Google, Guerrilla Marketing, Marketing, Online Marketing, Personal Branding, pop culture, SEO, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing | No Comments »
Thursday, December 23rd, 2010
Listen to the short talk from John Follis.
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Posted in Branding, Client Advice, Entrepreneurship, G-Cred, Google, Guerrilla Marketing, Personal Branding, Podcasting, Small Business Marketing, Social Media, Technology, Trends, Web 2.0 Marketing | No Comments »
Thursday, December 16th, 2010

NYC’s Marble Church’s current ads prove that, if done well, traditional ads still work. The campaign was initiated in 1998 by (then) minister Arthur Caliandro and NY agency, Follis Advertising, Inc. Besides drawing new members the campaign has received national press in TIME, USAToday and The New York Times.
Posted in Advertising, Small Business Marketing | No Comments »
Thursday, October 21st, 2010
I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.
Posted in Branding, Business, Entrepreneurship, Facebook, Marketing, Online Marketing, Personal Branding, PR, sales, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing | 1 Comment »
Wednesday, October 20th, 2010
If a picture is worth a thousand words then a video is worth a million. Last year the average person watched 182 videos a month. And, according to a Cisco forecast, video will exceed 91 percent of web traffic by 2014. So, the question isn’t: “Should I do it?” it’s, “How do I do it well?”
If the concept is strong and simple, the execution doesn’t have to be complex and expensive to produce. Like this.
Posted in Online Marketing, Small Business Marketing, Social Media, Trends, video, Web 2.0 Marketing, YouTube | No Comments »
Thursday, September 2nd, 2010
Posted in Advertising, blogging, Branding, Business, Entrepreneurship, Follis Marketing Therapy, Marketing, Online Marketing, Podcasting, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing, websites | 1 Comment »