Archive for the 'Small Business Marketing' Category

“Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes)

Friday, February 18th, 2011

One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

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Marketing Guru, David Meerman Scott, on The Marketing Show.

Tuesday, February 15th, 2011

David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.

Got G-cred?

Wednesday, January 12th, 2011

Visit the website.

G-cred: What it is, and why you need it.

Thursday, December 23rd, 2010

Listen to the short talk from John Follis.

Play

Church Poster proves Traditional Ads Still Work

Thursday, December 16th, 2010

NYC’s Marble Church’s current ads prove that, if done well, traditional ads still work. The campaign was initiated in 1998 by (then) minister Arthur Caliandro and NY agency, Follis Advertising, Inc. Besides drawing new members the campaign has received national press in TIME, USAToday and The New York Times.

READ THIS BOOK.

Thursday, October 21st, 2010

I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.

TIP #35: Use Video.

Wednesday, October 20th, 2010

If a picture is worth a thousand words then a video is worth a million. Last year the average person watched 182 videos a month. And, according to a Cisco forecast, video will exceed 91 percent of web traffic by 2014. So, the question isn’t: “Should I do it?” it’s, “How do I do it well?”

If the concept is strong and simple, the execution doesn’t have to be complex and expensive to produce. Like this.

Evolving Media & Marketing Trends

Thursday, September 2nd, 2010

Is Social Media a Fad?

Thursday, August 19th, 2010

Listen to “Technology and Small Business” podcast on …

Monday, August 16th, 2010


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