(excerpts from the AdAge Digital article written by Antony Young)
Viewing is growing on video, with more time spent on more devices. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.
Video storytelling continues to be a persuasive brand medium and online video ads typically achieve a viewed completion rate of 87%.
The bottom line: The future for video is bright.