Archive for the 'Social Media' Category

Turning Facebook Friends into Enemies.

Friday, February 19th, 2010

Today I received yet another Facebook “Fan Request” from a woman I barely know for something I’ve never heard of. I’ve been getting a lot of these lately. Why I’d consider being a “Fan” of something I don’t know, sent by a person I barely know, is beyond me.

Beneath the “I’m just offering you something good” facade is an aggressive, self-promotional practice motivated by a desire to leverage social media for personal and professional gain. And, what these fan requesters fail to realize is that if they continue to bug people they barely know with these spammy requests their “friends” will not only not be fans, they won’t be friends.

Got G-Cred? The New Litmus Test of Credibility.

Thursday, February 18th, 2010

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“G-Cred“, a term coined by John Follis in ‘05, and described in this ‘07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ‘08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.

The Beauty of a Blog (2)

Thursday, February 4th, 2010

A blog has many benefits for any business, and by clicking the “blogging”category link in the nav bar on the right you can read all about them. But there’s one blog benefit that applies to anyone… It’s empowering.

Blogs and Social Media (YouTube, Twitter, etc) have given the “Daniels” of the world something potent to use against  business “Goliaths” who BB (before blogs) could get away with some pretty irresponsible stuff. And, by “Goliath” I don’t just mean a huge corporate giant. It could also be a badly behaved doctor… like Dr. Joan Gerwitz, a Stamford, CT  ophthalmologist who I saw this week. Without going into unnecessary detail my experience with Dr. Joan Gerwitz was not a good one and I’d hate for anyone seeking a Stamford, CT  ophthalmologist to experience what I did.

Whether, or not, this post about Dr. Joan Gerwitz will make a difference is questionable. But, just knowing that it could makes me feel a helluva lot better.

The Beauty of a Podcast

Thursday, February 4th, 2010

Listen to The Marketing Show podcast.

The (New) Media is NOT the Message.

Thursday, January 14th, 2010

The past decade saw a seismic shift in marketing communications as blogs, podcasts,  online video, and other forms of Social Media led the media evolution. It’s an exciting time. And yet, with this evolution, the focus on “message” has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed the focus on development of a compelling, creatively engaging, message.

The most successful companies and organizations (Apple, Google, Team Obama, etc) work with marketing experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool — a tool to help them get their important message out.

More

“Is Having a Blog Really Necessary?”

Sunday, January 10th, 2010

Learn more.

Too Busy for New Media? Watch this.

Saturday, November 21st, 2009

My friend, Chris Cree, makes a brilliant point addressing the ever-popular comment, “I just don’t have time for all this Internet, Social Media stuff!”

Thanks, Chris…I couldn’t have said it better myself.

Marketing Tip #32

Monday, November 16th, 2009

Stay in Touch.

Half of successful marketing is getting in front of prospects. The other half is staying in front of them. How you do that depends on your budget and goals. But whether it’s a national TV campaign, or a newsletter, no business can afford not to do it. Other highly popular and cost-effective ways are via online Social Media, like Facebook, Twitter, YouTube and having a blog.

To Tweet, or Not to Tweet?

Tuesday, October 27th, 2009

That is the question. Is it a useful tool, or not? What’s your take?

Follis Talk on: “Social Media Marketing” (Part 1)

Wednesday, September 30th, 2009

Learn about Social Media and why “G-Cred” is the credibility barometer of the next decade. To get alerts for the full 13-part talk, Subscribe here —>

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Listen to more Follis talks.


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