http://www.thefollisreport.com The Best Damn Marketing Blog on the Web. Mon, 26 Dec 2011 20:05:17 +0000 en hourly 1 http://wordpress.org/?v=3.3 The Best Damn Marketing Blog on the Web. The Follis Marketing Report no The Best Damn Marketing Blog on the Web. http://www.thefollisreport.com/wp-content/plugins/powerpress/rss_default.jpg http://www.thefollisreport.com/category/taglines/ http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/ http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/#comments Mon, 31 Oct 2011 19:56:13 +0000 John Follis http://www.thefollisreport.com/?p=1615 http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/feed/ 2 http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/ http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments Fri, 06 Aug 2010 16:54:09 +0000 John Follis http://www.thefollisreport.com/?p=1095 http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/feed/ 2 http://www.thefollisreport.com/2009/07/how-a-great-tagline-can-help-your-business-3/ http://www.thefollisreport.com/2009/07/how-a-great-tagline-can-help-your-business-3/#comments Sat, 25 Jul 2009 05:19:01 +0000 John Follis http://www.thefollisreport.com/?p=605 http://www.thefollisreport.com/2009/07/how-a-great-tagline-can-help-your-business-3/feed/ 0 http://www.thefollisreport.com/2009/01/change-you-can-believe-in/ http://www.thefollisreport.com/2009/01/change-you-can-believe-in/#comments Tue, 13 Jan 2009 23:38:02 +0000 John Follis http://www.thefollisreport.com/?p=314 http://www.thefollisreport.com/2009/01/change-you-can-believe-in/feed/ 3 http://www.thefollisreport.com/2008/11/how-a-great-tagline-can-help-your-business-2/ http://www.thefollisreport.com/2008/11/how-a-great-tagline-can-help-your-business-2/#comments Mon, 24 Nov 2008 06:32:04 +0000 John Follis http://www.thefollisreport.com/?p=242 http://www.thefollisreport.com/2008/11/how-a-great-tagline-can-help-your-business-2/feed/ 0 http://www.thefollisreport.com/2008/10/179/ http://www.thefollisreport.com/2008/10/179/#comments Sun, 12 Oct 2008 06:48:23 +0000 John Follis http://www.thefollisreport.com/?p=179 http://www.thefollisreport.com/2008/10/179/feed/ 1 Entrepreneurship,John Follis,Yale Part 3 with a Q&A covering: - • Importance of having a great product. • Case Study: Sorrell Ridge Jam • Viral Marketing. • Case Studies: Jib Jab and Blendtec • Marketing the "Emotional" benefit. • Measuring Effectiveness. Hear Final Part Part 3 with a Q&A covering: • Importance of having a great product. • Case Study: Sorrell Ridge Jam • Viral Marketing. • Case Studies: Jib Jab and Blendtec • Marketing the "Emotional" benefit. • Measuring Effectiveness. Hear Final Part The Follis Marketing Report no http://www.thefollisreport.com/2008/08/marketing-tip-17/ http://www.thefollisreport.com/2008/08/marketing-tip-17/#comments Sat, 16 Aug 2008 18:21:42 +0000 John Follis http://www.thefollisreport.com/2008/08/marketing-tip-17/ http://www.thefollisreport.com/2008/08/marketing-tip-17/feed/ 2 http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/ http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/#comments Sat, 02 Aug 2008 17:56:57 +0000 John Follis http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/ http://www.thefollisreport.com/2008/08/john-follis-at-the-yale-entrepreneurial-institute-part-1/feed/ 2 MP3 File - Part I of John's talk covering:    • the importance of engaging your customer.    • establishing "the essence" of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the "huh" factor. MP3 File Part I of John's talk covering:    • the importance of engaging your customer.    • establishing "the essence" of your product or service.    • the value of a great tagline.    • how to excite vs merely inform.    • the "huh" factor.    • PR    • the future direction of media and marketing.     • successful case studies. Hear Part 2 The Follis Marketing Report no http://www.thefollisreport.com/2008/06/133/ http://www.thefollisreport.com/2008/06/133/#comments Mon, 16 Jun 2008 05:47:37 +0000 John Follis http://www.thefollisreport.com/2008/06/133/ http://www.thefollisreport.com/2008/06/133/feed/ 0 http://www.thefollisreport.com/2008/05/113/ http://www.thefollisreport.com/2008/05/113/#comments Thu, 08 May 2008 00:17:28 +0000 John Follis http://www.thefollisreport.com/2008/05/113/ http://www.thefollisreport.com/2008/05/113/feed/ 1