Don’t confuse “marketing” with “advertising”. Some people hear the word “marketing” and think “advertising.” Not the same thing. And to grow your business you must understand the difference.

Traditional “advertising” is about paying for traditional media exposure via newspapers, magazines, Yellow Pages, radio, TV, billboards, etc. It’s generally designed to reach a broad audience and the ad/media costs will reflect that. For many products and services advertising works great if it’s done right.

“Marketing” is a broader term that involves any possible way to get your message out. That includes PR, direct mail, your logo and tagline, personal networking, giving talks and writing articles, and many non-traditional and online strategies like having an effective website, sending out email newsletters and promotions, buying Google Adwords, pay-per-click, SEO, and using “social media” like blogs and podcasts.

Effective marketing includes the right mix of traditional advertising and non-traditional online strategies.

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

Just do it…We try harder…The ultimate driving machine…Be all that you can be. They’re called taglines and they’re one of the best ways of defining any product, service, company or organization and distinguishing it from its competition. A smart, memorable tagline will build a positive brand image, and reinforce that image for years. Like these others:

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