Archive for the 'Trends' Category
Turning Facebook Friends into Enemies.
Friday, February 19th, 2010Today I received yet another Facebook “Fan Request” from a woman I barely know for something I’ve never heard of. I’ve been getting a lot of these lately. Why I’d consider being a “Fan” of something I don’t know, sent by a person I barely know, is beyond me.
Beneath the “I’m just offering you something good” facade is an aggressive, self-promotional practice motivated by a desire to leverage social media for personal and professional gain. And, what these fan requesters fail to realize is that if they continue to bug people they barely know with these spammy requests their “friends” will not only not be fans, they won’t be friends.
Got G-Cred? The New Litmus Test of Credibility.
Thursday, February 18th, 2010
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. “G-Cred
The Beauty of a Podcast
Thursday, February 4th, 2010The (New) Media is NOT the Message.
Thursday, January 14th, 2010The past decade saw a seismic shift in marketing communications as blogs, podcasts, online video, and other forms of Social Media led the media evolution. It’s an exciting time. And yet, with this evolution, the focus on “message” has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed the focus on development of a compelling, creatively engaging, message.
The most successful companies and organizations (Apple, Google, Team Obama, etc) work with marketing experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool — a tool to help them get their important message out.
To Tweet, or Not to Tweet?
Tuesday, October 27th, 2009That is the question. Is it a useful tool, or not? What’s your take?
Follis Talk on: “Social Media Marketing” (Part 1)
Wednesday, September 30th, 2009Learn about Social Media and why “G-Cred” is the credibility barometer of the next decade. To get alerts for the full 13-part talk, Subscribe here —>

Listen to more Follis talks.
Radio Interview: John Follis on “G-Cred”
Tuesday, September 15th, 2009“G-Cred“, a term coined by John Follis in ‘05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.
Follis at Yale Entrepreneurial Institute / Part 1
Thursday, July 2nd, 2009Part I of John’s talk covering:
• the importance of engaging your customer.
• establishing “the essence” of your product or service.
• the value of a great tagline.
• how to excite vs merely inform.
• the “huh” factor.
• PR
• the future direction of media and marketing.
• successful case studies.
Hear Part 2
“Truth in Twittering”
Tuesday, June 23rd, 2009Question of the Week:
How many people do you think really follow those whom they claim to be following? Or, are they “following” primarily as an ego-fueled attempt to try to get more followers for perception value?









