Despite the social media hype,  many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. (Read full article)

Click HERE to watch full talk.

As someone who’s long preached the benefits of branding, including Personal branding, I was pleased to read that WSJ’s  MarketWatch piece, just listed “Personal Branding” as a top “must-have job skill for 2013.” Personal Branding directly relates to your G-cred , or Google Credibility. So, whether you’re in the job hunt or not, the question still is: How good is yours?

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay

Considering that the phrase appears 32.9 million times on the Web (I just Googled it) chances are you’ve heard it. But, do you know what it really means?

It came from an ’06 Bill Gates article predicting that the big bucks on the Internet would be generated from information and entertainment “content.” In essence he was saying that while technology is a great tool, great content is what’s most important.

Though it applies to web content like blog posts, videos, tweets, etc, the concept of “content is King” is not limited to the web. (more…)