There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.
On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)
In a first-ever survey from the Pew Research Center’s Internet Project that exclusively examines Twitter users, it was found that only 8% percent of American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities. Full report.
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“Social media, most notably Facebook and Twitter, have featured prominently in recent years as tools of the opposition in insurrections against entrenched regimes, accustomed to controlling what their citizens know through an iron-tight grip on their country’s newspapers and television.” Full article.
Last year, Pepsi did something it hadn’t done in 23 years. It chose not to run a Super Bowl spot. Instead, it took the $20 million that it spent on the previous year’s game and spent it on a social media driven contest. With a blend of philanthropy, guerrilla branding, and PR the Pepsi Refresh contest invited people to submit their ideas and compete for votes to win grants ranging from $5,000 to $250,000.
There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.
