Last year, Pepsi did something it hadn’t done in 23 years. It chose not to run a Super Bowl spot. Instead, it took the $20 million that it spent on the previous year’s game and spent it on a social media driven contest. With a blend of philanthropy, guerrilla branding, and PR the Pepsi Refresh contest invited people to submit their ideas and compete for votes to win grants ranging from $5,000 to $250,000.

(more…)

“I like advertising. I love the telly.”

- John Lennon, 1967

Proud to be an American? Then “here’s your way to show it.”

New Apple iPhone spot:

Follis created spot for Crest (1998)

NewTeeVee has apparently been tipped off by “sources” that Apple will not only release a new Apple TV but that streaming TV show rentals are also on the way. Apple’s waning interest in one of its own products that Steve Jobs calls a “hobby” for the company could be turning itself around to compete with Hulu and Netflix.

… or forever tarnished? What’s your comment?

In no particular order …

Doritos “Shock Collar”

E-Trade “Girlfriend Talking Baby”

Doritos “Tough Kid”

Bud Light “Book Reading Party”

Google