Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.
In a first-ever survey from the Pew Research Center’s Internet Project that exclusively examines Twitter users, it was found that only 8% percent of American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities. Full report.
When it comes to health, career, and child custody, he may not be winning. But he knows how to build a Twitter following: 2 days. 1,574,618 followers.
“Social media, most notably Facebook and Twitter, have featured prominently in recent years as tools of the opposition in insurrections against entrenched regimes, accustomed to controlling what their citizens know through an iron-tight grip on their country’s newspapers and television.” Full article.
“CEO of the decade” and marketing genius Steve Jobs uses neither Twitter or Facebook as part of Apple’s marketing. So, what does that say about Social Media and the need to make it a key part of a marketing plan?
My analogy…
During the Gold Rush, the guy who got really rich with an explosive business was not a prospector. He was the guy who made the pants for the prospectors — Levi Strauss. Steve Jobs is today’s Levi Strauss.
The modern day Levi Strauss.
