Archive for the 'Twitter' Category
(Reposted from: emarketer.com)
Top execs slower than employees, customers to view social media as communications channel
BRANDfog survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company. The study findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.
Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
With all the buzz about Social Media you’d think the entire nation was using it. Not according to a Jun 16, 2011 Pew Research Report. Based on the report, out of 100 American adults less than half (just 46) use any social network. 42 of those 46 use Facebook, 13 use MySpace, 8 use LinkedIn, and just 5 out of 100 use Twitter.
In a first-ever survey from the Pew Research Center’s Internet Project that exclusively examines Twitter users, it was found that only 8% percent of American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities. Full report.
“Social media, most notably Facebook and Twitter, have featured prominently in recent years as tools of the opposition in insurrections against entrenched regimes, accustomed to controlling what their citizens know through an iron-tight grip on their country’s newspapers and television.” Full article.