Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.

I recently met Nick Nanton at a conference. He makes some great points.

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. Full article.

Humor is one of the best ways to sell a product. Obama just proved it’s also one of the best ways to elevate oneself over an opponent (watch this video from the White House Correspondents’ Dinner).

Note: Based on Trump’s hijinks, I think the king of personal branding has just branded himself as the new Sarah Palin.

If a picture is worth a thousand words then a video is worth a million. Last year the average person watched 182 videos a month. And, according to a Cisco forecast, video will exceed 91 percent of web traffic by 2014. So, the question isn’t: “Should I do it?” it’s, “How do I do it well?”

If the concept is strong and simple, the execution doesn’t have to be complex and expensive to produce. Like this.