Agree? Which was YOUR fave?

You can’t be successful at marketing your business if you don’t take it seriously. It takes focus and preparation. What happens when you don’t?

If you’re really to take your business to the next level with strategic marketing help, visit FMT.

My friend, Chris Cree, makes a brilliant point addressing the ever-popular comment, “I just don’t have time for all this Internet, Social Media stuff!”

Thanks, Chris…I couldn’t have said it better myself.

I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.

See another.

As totally cheesy and formatted as this spot is, it actually features a great product demo. So, it may be more appealing than you might think … if you live in Minnesota and watch the Fishing Channel.

What do you think of this Wunder Boner spot?

Millions of YouTube hits, worldwide press, and now book and movie deals. Do you think it’s mainly the old media (TV) or new media (YouTube, etc) that’s been the driving force behind this media frenzy?

In an attempt to create some viral online buzz for the launch of its 2009 1-Series coupe, BMW did something different. They also did something fake.

Via BMW films, they created a fake documentary, with a fake director, around a fake German town filled with fake German people (who even had fake teeth) who were blathering on about a fake celebration (“Rampenfest”) for a giant fake ramp that was supposed to launch (literally) the car to the US. After about 20-minutes of the 35 min video I’d seen enough. And, in that 20 minutes, I don’t recall a word about the car.

If this attempt at viral marketing was targeting ad bloggers like me and ad award show judges, then they hit their mark. (Apparently, it was the darling of the award shows) But I’m not sure how many serious car buyers, over 30, it impressed. I’d be happy to be proven wrong so, if anyone knows, please tell me. Because with a storied heritage of German mechanical perfection, it escapes me as to why BMW would opt for silly gimmickry and fakery to try to sell their newest model.

So, what are your thoughts on this? Leave your comment on the “comment” link below.