Archive for the 'video' Category
(excerpts from the AdAge Digital article written by Antony Young)
Viewing is growing on video, with more time spent on more devices. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.
Video storytelling continues to be a persuasive brand medium and online video ads typically achieve a viewed completion rate of 87%.
The bottom line: The future for video is bright.
Online video is exploding. It’s now the most popular online advertising format beating out Facebook and Google Adwords. If you have anything to sell, promote or explain, you’d better be using video to help do it.
One type of video that small business owners have been doing for years is a basic video of them talking. If you run a small business that offers some type of personal service this personal touch type of video can be very effective. On the other hand, if you’re not great on camera or your particular business doesn’t lend itself to this type of video, you’ve got other great video options. These two have become both popular and effective with every type of business, product, service and organization.
Also known as Idea videos, these short, creative videos are designed to captivate the viewer, convey a compelling message, and leave the viewer with a desire to buy. In essence, a great Concept video is a great commercial.
A well done Concept video should not only resonate with your prospect on an intellectual level, it needs to connect on an emotional level. Because studies have shown that it’s that emotional connection that makes the difference in a buying decision. The goal of a Concept video is to not only inform, but to convert your prospects into paying customers.
Explainer Videos As the name suggests Explainer videos are designed to explain a product or service. They usually take the form of simple animated graphics that tell a story. It often involves a cartoon-like character and info graphics. A “Whiteboard” animation that simulates a hand quickly drawing on a whiteboard is another popular Explainer video style. Unlike a 30 or 15 second Concept video, Explainer videos usually average about 60 seconds.
Explainer Videos have become very popular in the B2B arena because B2B products, in general, tend to be more esoteric. However, familiar products and services can also benefit from an Explainer video. For example, while everyone knows what a dentist is, they may not know much about dental implants. An Explainer video can explain what a dental implants is, why you might need one, and how it’s done.
Smart business owners realize that even if they have the best product in the world they won’t be successful if they don’t effectively excite and convince prospects. If done right these types of videos will help you do that.
To learn how you can create great, effective video, visit Big Idea Video.
Created by Follis Inc.
Never before have there been so many cool, low cost ways to get the word out. And, never before has it been more confusing. With the dizzying array of traditional and non-traditional options and a Social Media landscape that seems to change monthly, it’s hard not to be confused. Yet, you’ve got two choices: figure it out, or be beaten by the competition who has.
John’s recent NY Business XPO talk at the Javits Center provides an overview of the key things that everyone needs to know to market effectively today, and tomorrow. Right click to download.
For info on John’s Marketing Therapy program to help small businesses market themselves with maximum effectiveness, click here.