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Great or terrible? And, how will this play to women? Comment below …

A blog has many benefits for any business, and by clicking the “blogging”category link in the nav bar on the right you can read all about them. But there’s one blog benefit that applies to anyone… It’s empowering.

Blogs and Social Media (YouTube, Twitter, etc) have given the “Daniels” of the world something potent to use against  business “Goliaths” who BB (before blogs) could get away with some pretty irresponsible stuff. And, by “Goliath” I don’t just mean a huge corporate giant. It could also be a badly behaved doctor… like Dr. Joan Gerwitz, a Stamford, CT  ophthalmologist who I saw this week. Without going into unnecessary detail my experience with Dr. Joan Gerwitz was not a good one and I’d hate for anyone seeking a Stamford, CT  ophthalmologist to experience what I did.

Whether, or not, this post about Dr. Joan Gerwitz will make a difference is questionable. But, just knowing that it could makes me feel a helluva lot better.

I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.

See another.

Millions of YouTube hits, worldwide press, and now book and movie deals. Do you think it’s mainly the old media (TV) or new media (YouTube, etc) that’s been the driving force behind this media frenzy?

http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?_r=1&em