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	<title>The Follis Marketing Report &#187; Viral Marketing</title>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
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		<title>The Follis Marketing Report &#187; Viral Marketing</title>
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		<title>How Cain Debacle becomes Guerrilla Marketing.</title>
		<link>http://www.thefollisreport.com/2011/11/herman-cain%e2%80%99s-libya-debacle-gets-spot-ified-in-just-two-days/</link>
		<comments>http://www.thefollisreport.com/2011/11/herman-cain%e2%80%99s-libya-debacle-gets-spot-ified-in-just-two-days/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 21:58:28 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[professionial image]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1651</guid>
		<description><![CDATA[Our viral video was just kindly described by ADWEEK/AOL&#8217;s Fuel the Future as &#8230;
 &#8220;clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.&#8221; 
Have a look:

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook introduces new button with update&#8230;</title>
		<link>http://www.thefollisreport.com/2011/09/facebook-introduces-new-button-with-update/</link>
		<comments>http://www.thefollisreport.com/2011/09/facebook-introduces-new-button-with-update/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 18:12:14 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1573</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
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		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
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		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why it&#8217;s good to have Apple stock &#8230;</title>
		<link>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/</link>
		<comments>http://www.thefollisreport.com/2010/07/why-its-good-to-have-apple-stock/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:09:21 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1019</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW Germany&#8217;s campaign for their factory approved &#8220;pre-owned&#8221; cars.</title>
		<link>http://www.thefollisreport.com/2010/06/bmw-germanys-campaign-for-their-factory-approved-pre-owned-cars/</link>
		<comments>http://www.thefollisreport.com/2010/06/bmw-germanys-campaign-for-their-factory-approved-pre-owned-cars/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:13:23 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[sex in advertising]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=983</guid>
		<description><![CDATA[
Great or terrible? And, how will this play to women? Comment below &#8230;


]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/06/bmw-germanys-campaign-for-their-factory-approved-pre-owned-cars/feed/</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>Social Media ROI: Socialnomics</title>
		<link>http://www.thefollisreport.com/2010/03/social-media-roi-socialnomics/</link>
		<comments>http://www.thefollisreport.com/2010/03/social-media-roi-socialnomics/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 15:55:51 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=893</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Beauty of a Blog (2)</title>
		<link>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/</link>
		<comments>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:39:00 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=793</guid>
		<description><![CDATA[A blog has many benefits for any business, and by clicking the &#8220;blogging&#8221;category link in the nav bar on the right you can read all about them. But there&#8217;s one blog benefit that applies to anyone&#8230; It&#8217;s empowering.
Blogs and Social Media (YouTube, Twitter, etc) have given the &#8220;Daniels&#8221; of the world something potent to use [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/02/the-beauty-of-a-blog-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Videos</title>
		<link>http://www.thefollisreport.com/2009/09/viral-videos/</link>
		<comments>http://www.thefollisreport.com/2009/09/viral-videos/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 01:14:18 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=668</guid>
		<description><![CDATA[I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it&#8217;s obviously got to be something exceptionally interesting, or exceptionally funny. And, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSA about &#8220;Bad Marketing.&#8221;</title>
		<link>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/</link>
		<comments>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:54:05 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=503</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Susan Boyle Media Frenzy. What&#8217;s your take?</title>
		<link>http://www.thefollisreport.com/2009/04/the-susan-boyle-media-frenzy-whats-your-take/</link>
		<comments>http://www.thefollisreport.com/2009/04/the-susan-boyle-media-frenzy-whats-your-take/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 20:29:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=491</guid>
		<description><![CDATA[ 
Millions of YouTube hits, worldwide press, and now book and movie deals. Do you think it&#8217;s mainly the old media (TV) or new media (YouTube, etc) that&#8217;s been the driving force behind this media frenzy?
]]></description>
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		<slash:comments>2</slash:comments>
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