Archive for the 'Viral Video' Category
Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”
Have a look:
Donald Trump had hardly finished his self-congratulation on the Obama birth issue when his own credibility was suddenly, and forcefully, attacked.
It began at the White House Dinner when Obama roasted Trump with surprising and well-delivered wit. The verbal smackdown then went viral on YouTube, national talk shows, and news broadcasts. The president concluded his comic lashing with a pointed comment about there being “more serious issues” to focus on. 24-hours later that would prove to be the understatement of the year. With poetic irony, Obama’s dramatic announcement preempted the final minutes of Trump’s Celebrity Apprentice.
Since then, Trump has become the butt of Facebook and Twitter jabs, and late night jokes including one from David Letterman which prompted Trump to cancel his May 18th appearance. When The Donald cancels an appearance on a national talk show like Letterman, you know he’s in retreat mode.
In trying to raise his political profile via public attacks on Obama, Trump seems to have grabbed the baton from a quickly fading Sarah Palin. Like Palin, Trump is no stranger to public criticism and comedic jabs. Some may even argue that he thrives on it. However, the multiple hits that the Trump brand suffered this weekend will definitely cause some re-consideration of his presidential bid. And, at least in the short term, it may even get him to shut up.
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I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.