Archive for the 'Viral Video' Category

2 Types of Video to Build Your Business.

Tuesday, August 20th, 2013

video

Online video is exploding. It’s now the most popular online advertising format beating out Facebook and Google Adwords. If you have anything to sell, promote or explain, you’d better be using video to help do it.

One type of video that small business owners have been doing for years is a basic video of them talking. If you run a small business that offers some type of personal service this personal touch type of video can be very effective. On the other hand, if you’re not great on camera or your particular business doesn’t lend itself to this type of video, you’ve got other great video options. These two have become both popular and effective with every type of business, product, service and organization.

 

Concept Videos

Also known as Idea videos, these short, creative videos are designed to captivate the viewer, convey a compelling message, and leave the viewer with a desire to buy. In essence, a great Concept video is a great commercial.

A well done Concept video should not only resonate with your prospect on an intellectual level, it needs to connect on an emotional level. Because studies have shown that it’s that emotional connection that makes the difference in a buying decision. The goal of a Concept video is to not only inform, but to convert your prospects into paying customers.

 

Explainer Videos As the name suggests Explainer videos are designed to explain a product or service. They usually take the form of simple animated graphics that tell a story. It often involves a cartoon-like character and info graphics. A “Whiteboard” animation that simulates a hand quickly drawing on a whiteboard is another popular Explainer video style. Unlike a 30 or 15 second Concept video, Explainer videos usually average about 60 seconds.

Explainer Videos have become very popular in the B2B arena because B2B products, in general, tend to be more esoteric. However, familiar products and services can also benefit from an Explainer video. For example, while everyone knows what a dentist is, they may not know much about dental implants. An Explainer video can explain what a dental implants is, why you might need one, and how it’s done.

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Smart business owners realize that even if they have the best product in the world they won’t be successful if they don’t effectively excite and convince prospects. If done right these types of videos will help you do that.

 

Good Food for Thought

Friday, November 16th, 2012

John Follis talk on “Marketing 3.0″

Tuesday, August 7th, 2012

How Cain Debacle becomes Guerrilla Marketing.

Friday, November 18th, 2011

Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”

Have a look:

Trump Brand Damage Report

Monday, May 9th, 2011

Donald Trump had hardly finished his self-congratulation on the Obama birth issue when his own credibility was suddenly, and forcefully, attacked.

It began at the White House Dinner when Obama roasted Trump with surprising and well-delivered wit. The verbal smackdown then went viral on YouTube, national talk shows, and news broadcasts. The president concluded his comic lashing with a pointed comment about there being “more serious issues” to focus on. 24-hours later that would prove to be the understatement of the year. With poetic irony, Obama’s dramatic announcement preempted the final minutes of Trump’s Celebrity Apprentice.

Since then, Trump has become the butt of Facebook and Twitter jabs, and late night jokes including one from David Letterman which prompted Trump to cancel his May 18th appearance. When The Donald cancels an appearance on a national talk show like Letterman, you know he’s in retreat mode.

In trying to raise his political profile via public attacks on Obama, Trump seems to have grabbed the baton from a quickly fading Sarah Palin. Like Palin, Trump is no stranger to public criticism and comedic jabs. Some may even argue that he thrives on it. However, the multiple hits that the Trump brand suffered this weekend will definitely cause some re-consideration of his presidential bid. And, at least in the short term, it may even get him to shut up.

The Marketing Show Podcast

Friday, August 6th, 2010


Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net

The Facebook Song. (The older you are, the funnier it is)

Monday, August 2nd, 2010

Why it’s good to have Apple stock …

Thursday, July 8th, 2010

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Friday, May 28th, 2010

(For best viewing, click on full screen option.)

Go to: Follis Marketing Therapy

Viral Videos

Wednesday, September 23rd, 2009

I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.

See another.