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In a recent survey by Technorati.com, self-employed professionals reported the benefits of blogging:

• 71% have greater visibility in their industry.
• 63% said clients purchased products or services after reading their blog.
• 56% say their company is now regarded as a thought leader.
• 40% have been asked to speak at conferences.

According to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media. Also, a few more telling takeaways from the report:

• Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
• Joe Average (the international version) spends 66% more time on these sites than he did a year ago — for example, your average user spent 6 hours on these sites in April 2010, while last year he spent 3 hours, 31 minutes.
• Facebook, YouTube and Wikipedia make an appearance among the world’s most popular brands.

See full report at: http://mashable.com/2010/06/15/time-spent-online-nielse

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Go to: Follis Marketing Therapy

From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.