As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview helps clarify it.

Is your business on Google Places? If you want to be found online, it really, really, really (did I say really?) helps.

If you’re a business owner or manager with a serious business you’ll eventually get to the point where the question changes from, “Do I need marketing help?” to “How do I find the best marketing help?” Problem is, finding the best marketing help isn’t so easy.

This will help.

1) See the Work. Many marketing “experts” tend to be great talkers. That’s because they’re often trained sales people vs true marketing pros with the objective perspective, talent, and credentials to do what’s truly best for your business. So, after you hear the sales pitch, analyze the work and invest the necessary time to do that. It’s the best starting point to finding the best marketing help. But, you can’t stop there.

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Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”

Have a look:

Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.

If you’ve ever wondered what the strange graphic is that’s appearing more and more on print ads and outdoor posters, it’s called a QR (Quick Response) code. Sync your smart phone to it and it directs you to a corresponding web site or online promotion. Here’s how to create one: http://qrcode.kaywa.com

82% of small businesses say word-of-mouth marketing is the most effective way to market their business and find new customers. Social Media is word-of-mouth, on steroids.

There was a time when a friend was truly a friend, and “to like” something meant you really did. That was before Facebook.

On Facebook these words don’t have quite the same meaning they do off Facebook. You have your friends, and then you have your Facebook friends. Yes, they can be the same, but whenever you can “add a friend” by clicking a button there’s going to be the tendency to loosen your standards, especially with something so public where having lots of friends makes you look popular and cool. (My 15-year old niece has 749 friends) Now the question is: Do they Like you? (more…)

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One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

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