Click HERE to watch full talk.

Just discovered this very cool, free, widget called Speak Pipe. It’s a great way to foster more human engagement on a website via an instant voice message — with a simple click of a button. Feel free to try it by clicking the version at the upper right. You can also add a tab for it on your Facebook business page. Check out mine.

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay

Considering that the phrase appears 32.9 million times on the Web (I just Googled it) chances are you’ve heard it. But, do you know what it really means?

It came from an ’06 Bill Gates article predicting that the big bucks on the Internet would be generated from information and entertainment “content.” In essence he was saying that while technology is a great tool, great content is what’s most important.

Though it applies to web content like blog posts, videos, tweets, etc, the concept of “content is King” is not limited to the web. (more…)

Never before have there been so many cool, low cost ways to get the word out. And, never before has it been more confusing. With the dizzying array of traditional and non-traditional options and a Social Media landscape that seems to change monthly, it’s hard not to be confused. Yet, you’ve got two choices: figure it out, or be beaten by the competition who has.

John’s recent NY Business XPO talk at the Javits Center provides an overview of the key things that everyone needs to know to market effectively today, and tomorrow. Right click to download.

For info on John’s Marketing Therapy program to help small businesses market themselves with maximum effectiveness, click here.

Love this.

Did you update your Facebook Biz Timeline? Here’s the new look: http://tinyurl.com/7bjs6bo

All men may have been created equal, but not all men are the same — or, all women.  When it comes to marketing, there are three types of women, according to a study conducted by Mediative.

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  The fact about many marketing experts is that they really aren’t. To call yourself an expert today you really need to know your stuff. Too many just don’t. Which is why so many businesses have less-than-great experiences with marketing firms and experts. That’s not a reason not to seek outside help. It’s just a reason to be smart about it. The way to do that is “go behind the curtain”… like Dorothy did.

The point is that if you’re needing marketing help you can’t settle for a slick pitch or even a reference. References do help, but it still takes some “going behind the curtain” work after you get one. This “How to Choose the Best Help” article will help you do that. You can also listen to my recent BlogTalk Radio interview. After all, every business deserves the very best marketing help they can get.