David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.
“G-Cred“, a term coined by John Follis in ’05, and described in this ’07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ’08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview. You can also buy the 12-pg ebook: G-cred, the New Measure of Credibility: Why every product, service, and person needs it, and how to get it.
I never plug other people’s stuff unless I believe it 100%. Well I believe in Gary Vaynerchuk and his book 200%. Yesterday, in NYC, I got a chance to meet the man himself when he personally signed my copy. If you don’t yet know about Gary or his book, Google it.
If a picture is worth a thousand words then a video is worth a million. Last year the average person watched 182 videos a month. And, according to a Cisco forecast, video will exceed 91 percent of web traffic by 2014. So, the question isn’t: “Should I do it?” it’s, “How do I do it well?”
If the concept is strong and simple, the execution doesn’t have to be complex and expensive to produce. Like this.
“CEO of the decade” and marketing genius Steve Jobs uses neither Twitter or Facebook as part of Apple’s marketing. So, what does that say about Social Media and the need to make it a key part of a marketing plan?
My analogy…
During the Gold Rush, the guy who got really rich with an explosive business was not a prospector. He was the guy who made the pants for the prospectors — Levi Strauss. Steve Jobs is today’s Levi Strauss.
David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. 
In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Go to the interview.
