Archive for the 'Web 2.0 Marketing' Category
Thursday, September 2nd, 2010
Posted in Advertising, blogging, Branding, Business, Entrepreneurship, Follis Marketing Therapy, Marketing, Online Marketing, Podcasting, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing, websites | 1 Comment »
Monday, August 9th, 2010
Posted in Business, Entrepreneurship, Marketing, Online Marketing, pop culture, Social Media, Technology, Trends, Twitter, Web 2.0 Marketing | 1 Comment »
Friday, August 6th, 2010

Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net
Posted in Advertising, blogging, Branding, Business, Cause Marketing, Client Advice, Creativity, Customer Service, Email marketing, Entrepreneurship, Facebook, Follis Interview, Follis Marketing Therapy, G-Cred, Guerrilla Marketing, Logo Design and Cost, Marketing, Online Marketing, Personal Branding, Podcasting, PR, sales, Search Engine Optimization, Second Life, SEO, Small Business Marketing, Social Media, taglines, Technology, Trends, Twitter, video, Viral Marketing, Viral Video, Web 2.0 Marketing, websites, YouTube | 2 Comments »
Monday, June 21st, 2010
In a recent survey by Technorati.com, self-employed professionals reported the benefits of blogging:
• 71% have greater visibility in their industry.
• 63% said clients purchased products or services after reading their blog.
• 56% say their company is now regarded as a thought leader.
• 40% have been asked to speak at conferences.
Posted in blogging, Entrepreneurship, Online Marketing, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing | No Comments »
Thursday, June 17th, 2010
According to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media. Also, a few more telling takeaways from the report:
- Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
- Joe Average (the international version) spends 66% more time on these sites than he did a year ago — for example, your average user spent 6 hours on these sites in April 2010, while last year he spent 3 hours, 31 minutes.
- Facebook, YouTube and Wikipedia make an appearance among the world’s most popular brands.
See full report at: http://mashable.com/2010/06/15/time-spent-online-nielse
Posted in Business, Facebook, Online Marketing, Social Media, Technology, Trends, Web 2.0 Marketing | 1 Comment »
Friday, May 28th, 2010
Posted in Branding, Follis Marketing Therapy, Guerrilla Marketing, Marketing, Online Marketing, Personal Branding, Small Business Marketing, Social Media, video, Viral Video, Web 2.0 Marketing | 2 Comments »
Friday, May 7th, 2010
From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.
Posted in Branding, Client Advice, Entrepreneurship, Follis Marketing Therapy, Marketing, Online Marketing, Personal Branding, Small Business Marketing, Web 2.0 Marketing | No Comments »