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Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.
Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.
Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform.
However, unlike Tumblr, WordPress lets users install and use the platform on their own web host. Due to the simplicity and versatility of the platform, WordPress isn’t only used to power blogs, it can also be used for running various types of personal, business and community websites.
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net
The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It’s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted the focus away from the resolving the key (and usually tough) marketing issues necessary for growing a successful business.
The most successful companies and organizations (Apple, Google, Team Obama, etc) work with top, independent marketing firms and experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool to help them get their message out.
Economic downturns force paradigm changes, often for the better. To steal a line from Apple, it forces companies to “Think Different.” Business models that are smarter and more creative (and not necessarily bigger) are the ones that benefit in down times. Those that aren’t, die.
Apple is a great example. They never stop innovating and came out with some of their best products (Mactintosh, iPod) during tough economic times. Here are some of ours: Logo Facelift, Website Facelift, and Marketing Therapy.