The Up Side of Down Times.
Friday, May 1st, 2009Economic downturns force paradigm changes, often for the better. To steal a line from Apple, it forces companies to “Think Different.” Business models that are smarter and more creative (and not necessarily bigger) are the ones that benefit in down times. Those that aren’t, die.
Apple is a great example. They never stop innovating and came out with some of their best products (Mactintosh, iPod) during tough economic times. Here are some of ours: Logo Facelift, Website Facelift, and Marketing Therapy.
