Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as … “clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”
Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
Social media accelerated the protest-to-revolution lifecycle. Now some in Egypt seem to be turning to social media to accelerate the lifecycle from revolution to a return to normalcy.
Back during the height of the protests in Egypt, Fast Company wrote about how social media was accelerating the pace of revolution. Now it looks like activists in Egypt are turning to social media to accelerate the next phase of revolution: the return to normalcy. A video was posted to YouTube Thursday called “From Egypt with Love,” which seems to be trying to encourage tourists, and possibly business people as well, to look at the Middle East with fresh eyes.
If a picture is worth a thousand words then a video is worth a million. Last year the average person watched 182 videos a month. And, according to a Cisco forecast, video will exceed 91 percent of web traffic by 2014. So, the question isn’t: “Should I do it?” it’s, “How do I do it well?”
If the concept is strong and simple, the execution doesn’t have to be complex and expensive to produce. Like this.
A blog has many benefits for any business, and by clicking the “blogging”category link in the nav bar on the right you can read all about them. But there’s one blog benefit that applies to anyone… It’s empowering.
Blogs and Social Media (YouTube, Twitter, etc) have given the “Daniels” of the world something potent to use against business “Goliaths” who BB (before blogs) could get away with some pretty irresponsible stuff. And, by “Goliath” I don’t just mean a huge corporate giant. It could also be a badly behaved doctor… like Dr. Joan Gerwitz, a Stamford, CT ophthalmologist who I saw this week. Without going into unnecessary detail my experience with Dr. Joan Gerwitz was not a good one and I’d hate for anyone seeking a Stamford, CT ophthalmologist to experience what I did.
Whether, or not, this post about Dr. Joan Gerwitz will make a difference is questionable. But, just knowing that it could makes me feel a helluva lot better.